Communication

The Department of Communication's undergraduate and graduate academic programs embrace a common mission: to fortify the intellectual and social skills necessary for effective human communication. The focus is on oral, written, and mediated communication skills that are essential in both professional and personal lives.

Courses

Undergraduate Courses

This course is designed to help students learn how to communicate in public contexts. By the end, students should be able to research, outline, and organize public messages that are informative, persuasive, and celebratory in nature; analyze an audience; understand how verbal and nonverbal components of delivery influence speaker credibility; develop strategies to reduce and manage fears about communicating in public contexts; create and use visual aids appropriate to the message; answer questions effectively and efficiently; and develop the ability to think critically and creatively. Speakers and audiences live and interact in a multicultural society. As such, this course will also examine both the speaker and the audience as members of co-cultures.
3 Credit Hours

The purpose of this course is to explore various topics related to communication. Students will learn how communication is defined and how research in the field is performed and evaluated. Furthermore, students will be introduced to various theories in communication as well as some of the common areas within the field (interpersonal, mass, health, intercultural, small group, etc.) Students taking this course can expect to apply the knowledge they gain to various aspects of their personal and professional lives, engage in critical thinking skills, and become familiar with the many options and career choices that study in communication can provide.
3 Credit Hours

Prerequisites: Honors Program

This course provides students with an in-depth introduction to the fundamental philosophies underlying the field of communication. It is a sophisticated, seminar-structured class designed for students who have declared communication as a major or minor and for those considering pursuing a degree in communication. As an honors course, this class takes a deeper, more detailed look at communication as a process and at a number of important concepts (areas of study) in the discipline. Likewise, course expectations of student performance and output are high. Students who received credit for COM 203, Introduction to Communication cannot receive credit for COM 204.
3 Credit Hours

This course has three major aims: to introduce students to what might be called the language of film, to investigate the relationship between movies and culture, and to consider film as both an art form and a social practice. Students will examine the tools filmmakers employ to bring their works to the screen, including cinematography, production design, acting, editing, music, sound design, and narrative structure. Students will also focus on how the cinema both reflects and perpetuates aspects of culture, investigating images of masculinity, femininity, class, and race relations. By semester's end students should have a much clearer sense of what goes into the making of movies, and should have become more active, critical viewers of film. This course is cross-listed with LCS 230.
3 Credit Hours

This course is an introduction to television production in which, through basic studio exercises and productions, students become familiar with the tools of the medium and the processes involved in the creation of completed video content. Emphasis is placed on understanding the role played by software and hardware in the structuring of visual, auditory, and motion elements to communicate through television.
3 Credit Hours

This course focuses on two areas: field production and editing. Students will learn how to shoot television content on location (outside the studio environment). Students will also learn basic post-production theory and techniques.
3 Credit Hours

Students in this course analyze and write various messages appropriate to a variety of communication settings and distribution platforms, traditional and digital. The course emphasizes the interpersonal and ethical aspects of modern writing style and structure, with special attention to professional or career writing.
3 Credit Hours

Contemporary professional writing stresses telling stories that reinforce or expand the brand, that is, the organization’s identity. Stories are the way that humans make sense of the world. When we talk about our pets or our family members, we don’t simply describe them. We tell stories about them. This reality has changed the way communication is practiced at the corporate level. Today, effective writing consists of a strong narrative and a powerful storyline, both of which now trump style and flash. Organizations are not faceless entities sending information to people; rather they are now people connecting with people, especially in this age of sharing and social media. This class teaches the process of telling great stories in differing lengths and formats for diverse platforms. Students take their basic writing skills and, with peer and instructor evaluation, shape and refine those skills through storytelling writing that will have vast implications for a variety of professional careers.
3 Credit Hours

This course provides students with the necessary tools for examining mass media content from a critical perspective. Students will be able to discuss the literacies, print and visual, and the societal importance of both on personal and cultural levels. Students will "read" advertisements, both broadcast and print, observe TV programming genres such as "reality TV" and news, study the effects of production values on film content, and deal with texts in other media such as the Internet, videogames, radio, magazines and newspapers. Once students learn to read, interpret and critically examine media texts, they will be able to apply those skills to various audiences.
3 Credit Hours

This course is intended to be an introduction to interpersonal communication and examines concepts/contexts relevant to the study of communication in relationships e.g. language, perception, nonverbal signals, conflict, etc. The focus of the course will be on the various elements that impact relationships, as well as how these elements occur in the context of different types of social interactions. In addition, the course is designed to encourage students to increase their understanding of the research that is guided by these elements and the application that has to real-world experiences.
3 Credit Hours

This is the basic introductory course in the area of mass communication. It is designed to provide an overview of contemporary mass media industries and trends, as well as an examination of the historical, economic, political, and cultural factors that have shaped their development. Students are introduced to theories and effects involving all forms of mass communication and the different areas it encompasses including both print and visual media.
3 Credit Hours

The purpose of this course is to describe the intuitive knowledge that a native speaker of a language possesses, allowing greater insight into the intricacies of human language. Topics include morphology, syntax, semantics, phonetics, phonology, pragmatics, sociolinguistics, language acquisition and change, artificial language, and writing systems. This course is cross-listed with ML 275.
3 Credit Hours

This course provides students with an introduction to the area of health communication, an area that is large and multifaceted. Students taking this course will learn about a variety of topics that provide the foundation for work in health and health communication. Topics include (but are not limited to): patient-provider interactions, impact of politics on health, health literacy, health across the lifespan, influence of technology on health, and the role of culture in health.
3 Credit Hours

Prerequisites: Sophomore Standing

This course gives students hands-on learning and experience creating broadcast and digital news content. Course assignments are filmed in the television studio, but with an emphasis on the “nontechnical” aspects of electronic journalism. Specifically, students learn the communication skills that producers and reporters use when researching and writing news stories, conducting interviews, and delivering news live on the air or via the Internet. This course is also recommended for those with an interest in public relations, or for those who simply want to sharpen their writing and presentation skills.
3 Credit Hours

Prerequisites: Sophomore Standing

Information that is embedded in a narrative (story) is more easily understood and remembered, and increases our interest by generating curiosity and anticipation. Narrative also elicits an emotional response that can motivate us to think, feel, or act differently. Thus, storytelling is a powerful tool for more effective communication in any professional environment. This hands-on course teaches fundamental skills that filmmakers use to tell fictional narratives (stories) in filmed media. Students learn what narrative is, how to create it, and how to shape it using camera and editing techniques. Other topics include how to direct actors, maintain continuity, and use the soundtrack more creatively. Students shoot and edit their own short films, which are then screened in class.
3 Credit Hours

Covering a live sporting event is one of the most dynamic forms of video-mediated communication. The pace is fast, the narrative largely unscripted, and creative and editorial decisions must be made rapidly. This course uses sports broadcasting as a platform for confronting the challenges of live, remote production. Classroom instruction is reinforced by hands-on experience, as students work in production groups to create network-style, multi-camera broadcasts of Bryant athletic events. Rotating through various roles and responsibilities, students develop skills in multi-camera directing, field production, video editing, writing, reporting, announcing, and special effects. Also, students learn how to identify, shape and present the narrative (story) elements of public events as they unfold. (Note: Students must be available for the broadcast of three Saturday afternoon games during the semester).
3 Credit Hours

Prerequisites: Sophomore standing

In this course students learn how to create films using nonfictional "real" content as source material. The course covers all the creative aspects of documentary production: choosing a topic, creating a quasi-narrative framework, directing, writing and editing. Lectures, screenings and film assignments also explore how the filmmaker's communicative goal and point of view are expressed in a variety of modern documentary styles. And on the most practical level, students learn how to meet the challenge of scheduling a production based on "real" events that are often beyond the filmmaker's control. This course is also recommended for those who have an interest in journalism (both TV and print) or public relations for the non-profit sector.
3 Credit Hours

Much of today’s Internet writing—personal, professional, and commercial—takes place on social networking sites (SNS). And while individual sites carry specific freedoms and limitations (for example, the number of words allowed, the size and scope of the legitimate audience, the availability of still and video imagery and sound), the specific writing techniques demanded by SNS differ dramatically from more traditional narrative writing. This class explores the demands, limitations, and potential of effective SNS writing and the different distribution platforms available for SNS writing. Students will have ample opportunity to practice their skill and receive peer and instructor evaluation.
3 Credit Hours

Media’s contribution to effective communication—interpersonal and mass—falls along a continuum of rich to lean, employing criteria such as the presence of instant feedback, the use of multiple cues and natural language, and a medium’s personal focus. As such, contemporary digital media encourage the writing (and audience expectation) of rich content, stories that contain original text, borrowed text, links to enriching, explanatory, or historical material, embedded video and audio, and opportunities for instant, often synchronous feedback. This class explores the potential of rich media in writing across a number of contexts, personal and professional, and provides practice and evaluation of students’ rich media efforts.
3 Credit Hours

This course uses the Sociological Imagination as the lens through which to analyze of the content of television. We will apply "The sociological imagination" (C. Wright Mills famous concept) to episodes of "The Wire", an HBO series that ran for five years. We will examine the lives of the characters and "urban space" as chronicled in "The Wire" including the work, neighborhoods, the city, morality, sexuality, politics, "childhood," gender and gender expression, race and social justice. We will also consider the relationship between social structures, culture, structure and agency. This course is cross-listed with SOC 359.
V

The need to assess, understand and implement an effective communication strategy following a crisis or risk event is becoming increasingly important. Whether dealing with the fallout from an environmental disaster, warning the public about a health hazard, interacting with the public on issues of terrorism, or addressing an organizational crisis, the need for an effective communication plan and its successful implementation is high. This course will focus on examining the intricate parts to the crisis/risk communication process, plan and implementation.
3 Credit Hours

Students in this course consider the public relations process with emphasis on how corporations and other institutions relate to their various publics. Readings and discussions center on methods of conducting effective public relations and on legal and ethical issues. Students plan programs and copy for various media.
3 Credit Hours

Prerequisites: COM 202

This course helps students develop confidence and ability in a wide variety of speaking situations. Students examine the oral communication modes used in business and other contexts, including the interview, the conference, and the meeting. The major focus is on learning how to make effective presentations in diverse professional areas.
3 Credit Hours

The purpose of this course is to introduce students to the study of conflict and the role that communication plays in causing, escalating, and/or managing the conflict process. After exploring basic elements of the conflict process (e.g. attributions, goals, power, tactics, etc.), the class will examine ways of altering negative conflict cycles, and the nature and effects of conflict in various intimate relationships such as parent-child relationship, same- and cross-sex friendship, and dating and marital relationships. This course is appropriate for anyone wishing to gain a better understanding of the complexities of interpersonal conflict as well as better and worse ways of managing the process.
3 Credit Hours

This course addresses such questions as what makes communication possible, why intended meaning of messages often get misunderstood, and how linguistic, cultural, and social differences affect communication. Through readings, discussions, and analyses of communicative interaction across a broad range of cultural contexts, students will learn how human communication is profoundly shaped by the differences among the peoples of the world.
3 Credit Hours

Intercultural communication is the systematic study of communicative interaction between individuals and groups whose cultural understandings, presuppositions and value orientations are distinct enough to exhibit clear effects on the course and consequences of communicative events. Students will be introduced to key concepts and issues in intercultural communication; and through the analysis of case studies of intercultural encounters within different settings in the U.S. and abroad, students will learn to understand the ways in which subtle connections between "culture" and "communication" are implicated in a broad range of interpersonal difficulties from "culture shock" to open conflict.
3 Credit Hours

This course is designed to (a) give students a better understanding of the communicative practices that make a small group successful, and (b) provide students with the tools to diagnose and rectify potential obstacles to good group work. Students will accomplish these objectives by surveying theory and research in key areas of small group communication including cohesiveness, conflict, power, conformity and deviance, social influence, group roles and processes, group structures, leadership, and decision-making skills. In addition, students will have the opportunity to apply such theory and research by interacting in a small group environment to solve a problem, and then analyzing what their group did right and what their group did wrong.
3 Credit Hours

This course is designed to introduce students to major issues involved in the management, production, and distribution of the mass media. Topics include the technical side of media production, the history and development of media organizations, business aspects of broadcasting and cable, media regulation, societal effects and the impact of new technology on traditional broadcast media. The focus will be on the history and development of media organizations and how they have helped shape American culture. Students will also discuss the impact of new technology such as HDTV and internet television. This class will examine how the media are both products of social forces as well as social forces in their own right.
3 Credit Hours

This course provides an in-depth study of nonverbal communication, such as body language, eye contact, touch, vocalics, etc. It does so in two ways. The first will be to examine various theories and research about the codes and communicative functions of nonverbal behaviors. This will provide an understanding of the importance, persuasiveness, and effect of nonverbal communication, and the role it plays in the overall communication process. The second way that the course will examine nonverbal communication is to experience actively how people use it, and discover what happens when nonverbal rules are violated. This course will provide students with a subjective awareness of their own and others nonverbal messages.
3 Credit Hours

Prerequisites: COM 203 or COM 204 and MATH 201

The purpose of this course is to introduce students to research methods and concepts used in the field of communication. During the course of the semester, students will learn about available resources valuable to researchers in this and other related fields, and will explore a number of different research techniques (e.g., surveys, experiments, content analyses, etc.). To help them better understand the communication literature, students will also be introduced to some basic statistical techniques used in the analysis of research data.
3 Credit Hours

Prerequisites: Approval of a supervising faculty member and the department chair and junior/senior standing.

Students engage in individually supervised work in communication and learn to apply communication skills, concepts, and theory to the work environment. Interns work at least ten hours per week on the job, meet periodically with a supervising faculty member, do research related to the employment field, and prepare a report on the work experience and studies involved.
3 Credit Hours

Prerequisites: COM 242 or COM 243 or COM 332 or COM 344 or COM 345 and sophomore standing

Assuming a basic understanding of studio and field video production, Advanced Television Production allows students to develop greater mastery of the medium's tools and required skills by working in a simulated professional production environment with tight deadlines and "client" participation. Students also expand their knowledge of media aesthetics as they create real television programs, from initial concept to actual broadcast on Channel 68 (or other broadcast outlet).
3 Credit Hours

Prerequisites: COM 242 or COM 243 and junior standing

In this course, students learn how content is shaped and reshaped (in a sense, rewritten) during each stage of production by developing an idea for a short video program and nurturing that concept through the production process from beginning to end. Students will write original scripts in a variety of formats, direct and edit their classmates' scripts, and devise ad copy to "sell" the completed projects to a target audience. Recommended for those who have an interest in media writing, producing, directing, editing, or marketing.
3 Credit Hours

Prerequisites: COM 230/LCS 230 and junior standing

A genre approach to film study (one which takes the way we might categorize a film as its point of departure) provides the most effective means for understanding, analyzing, and appreciating cinema because it sees moviemaking as a dynamic process of exchange between the film industry and its audience. This allows us to think about a movie not just as an aesthetic object, but also as a consumer item molded in part by the shifting demands of the mass market. A particular film, then, can tell us as much about the audience for which it's intended and the moment in history to which it belongs as it can about the institutions that produced it. This course examines the way this "dynamic process of exchange" works by looking critically at examples of genre filmmaking of the last several decades. This course is cross-listed with LCS 450.
3 Credit Hours

Prerequisites: COM 252

All professional writing is designed to attract an audience and hence, improve an organization’s bottom line. This class investigates the role of writing in strategic business communication, from identification of a goal to measurement of success that, regardless of platform, builds, enhances, or maintains an organization’s identity or brand. Students will research current methods of broadcasting content, tracking engagement based on interaction with content, and building an audience for more profitability. Additionally, strategies for compiling content to tell a compelling story of value and understanding the lifecycle of that content will be explored. Topics range broadly from identifying and representing in writing an organization’s identity to more narrowly, techniques for optimizing content across a wide range of media.
3 Credit Hours

All media in the digital era are niche media. Even the largest national broadcast networks and global news sites rely on very specifically targeted essays and stories designed to attract specific sets of demographically similar readers who are sold programmatically (automatically by desired demographic) to sponsors. The success of any modern media outlet requires addressing the needs and tastes of as many disparate and fragmented audiences as possible. Information now finds its audience. As such, this course centers on identifying niche audiences, assessing their tastes and needs, and meeting them through “push” writing that is authoritative, compelling, and peer-to-peer, as well as scalable across a number of different platforms.
3 Credit Hours

Prerequisites: COM 260 or COM 272

This class explores media literacy as an effective learning tool for teachers and parents, specifically as they attempt to strike a balance between traditional school curricula and the influences of a mediated, consumer culture. This class is a research class, which means there will be a heavy writing, research, and presentation component, as well as primary and secondary curriculum development. Some of the general topics to be discussed include the following: determining methods for incorporating media literacy skills into the "kinderculture," exploring measurements for determining quality media content, examining paradigm shifts in media education over the past five or six decades, and parental media education. Students will study the effects of media consumption as a systemic issue, with a main focus on children, teens and critical pedagogy.
3 Credit Hours

Prerequisites: COM 361

This course emphasizes planning, researching, executing, and evaluating actual public relations campaigns. Students will work with various community based and non-profit clients and will conduct actual semester long promotional campaigns. At least one special event will be completed with each client. Public relations problem solving skills, as well as the fundamentals in news writing, public speaking, and media skills will be emphasized in this course.
3 Credit Hours

This course focuses on the analysis of written and oral messages in an organizational environment. Students will learn major theories of organizational communication, structure, and culture. Students will apply these theories to real-world scenarios identifying and creating appropriate messages. Students will also create effective strategic communication plans to achieve measurable organizational objectives.
3 Credit Hours

Prerequisites: COM 203 or COM 204

Communicative efforts to influence us and our efforts to influence others are so common that we rarely give them a second thought--that is, until they do not work the way we intended. This course is designed to introduce you to theoretical and applied issues in the study of social influence. It presents a broad overview of the area with an emphasis on the creation and consumption of persuasive messages in a variety of contexts including advertising, politics, health, social marketing, and even our own interpersonal relationships.
3 Credit Hours

Prerequisites: COM 203 or COM 204 or COM 270

This course provides an in-depth look at a specific type of interpersonal relationship or interpersonal communication context. The specific topics for the course will rotate based on student and instructor interest. Students will extend what they have learned in COM 270 and apply interpersonal communication theories and research to specific situations. Examples of course topics include: marital and family communication, lifespan communication, and the impact of mood and emotion on communication.
3 Credit Hours

Prerequisites: COM 203 or COM 204

This course examines the impact of mass media on modern society. Topics include media cultivation, desensitization, priming, violence, agenda-setting, the knowledge-gap hypothesis, and media ethics. Effects on individual viewers as well as the impact of media on society will be explored in detail.
3 Credit Hours

This class is designed to explore the complex relationships among women, men, language, and communication from theoretical and practical perspectives. Students will be exposed to relevant gender and communication-related social and political issues, research findings, and theory in a wide variety of contexts. Some of the many specific questions to be addressed include (but are not limited to): What is gender? How do we become gendered? How do we display and perpetuate gender through our use of language and nonverbal codes? What are the effects of media on our experiences of gender? How do the popular media portray gender and sexuality? Additionally, we will explore differences and similarities in how men and women communicate and contrast research findings in these areas with those views espoused in popular literature.
3 Credit Hours

Prerequisites: COM 203 or COM 204 or COM 270

This course will investigate how individuals cope with social interaction that is difficult, problematic, challenging, distressing and disruptive. Specific topics to be covered may include jealousy, deception, infidelity, gossip, unrequited love, sexual coercion, stalking, breakups, and codependent relationships. In this seminar style course, students will study relevant research and theory and apply this research to real or hypothetical situations.
3 Credit Hours

Prerequisites: COM 203 or COM 204 and LCS 121 and junior standing

Discourse Analysis describes, analyzes and critiques the diverse ways in which talk, text and image are socially constructed. At the same time, Discourse Analysis is concerned to address the ways in which cultural, historical and institutional fields both constrain and enable the routine social construction of talk, text and image, yet also emerge through time as the very products of routinized social constructions. This course is cross-listed with LCS 475.
3 Credit Hours

This course focuses on cross-national comparative approaches to the study of communication policy and practice. It illustrates the value of comparative study through discussions of broadcasting, cable, telecommunications, culture and new media policies and practices such as those surrounding the Internet. This course focuses on the history, development, implementation and effects of global communication systems. There is an emphasis on how culture is a shaping force in the development of communication policy and practices in each country.
3 Credit Hours

Prerequisites: COM 280 and junior standing

This course provides students with an in-depth look into the area of health communication and the specific context of health message design, health promotion, and health behavior change. Building upon knowledge gained in Introduction to Health Communication, students will be presented with various theories and models that are used in the field as well as strategies and campaigns that are currently being enacted in society. Students will gain practice in applying knowledge gained in this course as they select, research, design and implement a health campaign of their own.
3 Credit Hours

Prerequisites: COM 203 or COM 204, junior/senior standing, and Communication major

This course examines the major theories used in the study of human communication and the primary theoretical perspectives assumed by contemporary communication researchers. Because there is no single, grand theory of communication, the explanation of communication behavior has been undertaken by a number of other disciplines including anthropology, literary and cultural studies, cognitive and social psychology, sociology, and linguistics. Students will examine the contributions of each of these disciplines. An important focus of the class is on examining some of the epistemological assumptions upon which various theoretical positions are based. With a foundation in these assumptions, students should be able to grasp some unity in the midst of diversity.
3 Credit Hours

Prerequisites: This course requires departmental permission on the basis of the agreed - upon plan of study.

This course permits the student to pursue a communication area of interest and relevancy. The work will be performed under the supervision of a faculty member who will help design the program of study and the requirements to be met by the student.
3 Credit Hours

Graduate Courses

This course is a self-paced, hybrid class designed to teach students the basics of good writing, with special attention to scholarly writing.
1 Credit Hour

This online, self-paced course is intended as an introduction to the area of communication research methods for those students whose undergraduate study did not provide this background. It provides students with some of the concepts and ideas important to understanding and conducting research in Communication.
1 Credit Hour

This is a self-paced, online course designed to introduce students with little or no coursework in Communication to the major theories used in the study of mass and human communication and to provide them with an understanding of the process of generating theory and knowledge about communication.
1 Credit Hour

This course provides students with an in-depth examination of the sub-fields of Mass and Interpersonal Communication. Major epistemological and theoretical approaches will be examined. Students will become conversant in the discipline's intellectual roots and they will develop the ability to use communication theory in their own research or chosen profession.
3 Credit Hours

This course is designed to acquaint students with the basic concepts and issues involved in quantitative research methods and statistics. Students will become familiar with the scientific method, learning the proper terminology/concepts used in quantitative research. They will also be introduced to the tools and techniques of data analysis in social science research. These will consist of a variety of statistical procedures and tests of statistical inference. The end result of this course should be an improvement in students' ability to conduct sound research and analyze the work of others. Throughout the course, the ethics of quantitative research design and analysis will be emphasized.
3 Credit Hours

The overall goal of this class is to provide a foundation of relevant theories, research, practices, campaign processes, and current issues related to Health Communication. Health Communication, as a sub-discipline of Communication, generates new insights about communication as a process and health as a state of being. Health communicators, as translators, depend upon existing policy and knowledge about health and health-care to guide activities, and identify gaps between policy and practice.
3 Credit Hours

This course is designed to introduce students to concepts in the study of professional communication in organizations. Students will examine major theoretical approaches including classical theories, system theories, cultural theories, and critical theories. Students will also examine organizational and relational challenges confronting organizations with an emphasis on the application of these principles in organizational settings.
3 Credit Hours

Conflict is an ever-present component of any decision-making environment. By surveying relevant theory and research-- as well as applying the principles of such theory and research in actual simulations and case studies--students will (a) understand the multiple roles that communication plays in the processes of conflict management, negotiation, and mediation in organizations, (b) explore the elements and processes of negotiation and mediation, and (c) develop alternative models, theories, and ways of thinking about conflict and dispute management in organizations.
3 Credit Hours

Much of what we do in life, we do in groups. Thus, the purpose of this course is to (a) give students a better understanding of the communicative practices that make a small group successful, and (b) provide students with the tools to diagnose and rectify potential obstacles to good group work. The class will provide students with an understanding of the major theories, issues, and concepts related to the study of communication in small groups. Particular attention will be paid to effective decision-making and leadership. We will deal primarily with task-oriented small groups--that is, groups with a specific objective to achieve, information to share, a problem to solve or a decision to make.
3 Credit Hours

This course provides an integrated approach to learning about (a) the theories examining the effect of mass media and (b) the critical framework for evaluating communication research (mainly focusing on the empirical research process). The goal is to provide students with a solid understanding of major Mass Communication theories, as well as insight into how to conduct research to assemble knowledge. One major philosophical tenet of this class is that one of the most effective ways to learn is by being actively involved in the subject matter ("learning by doing"). Students will participate in a group project that will allow them to apply the principles of research learned in class and get hands-on experience conducting a research project in a creative and collaborative way.
3 Credit Hours

This course introduces graduate students to the study of social influence in communication. We will examine theoretical developments in social influence, considering their implications for message design, and source and channel selection. Special attention will be paid to understanding the validity of social influence theory for understanding persuasion outcomes in a variety of contexts. The theories addressed in this class posit important relationships about cognitive and societal processes. For communication scholars, these theories help to explain, predict, describe, and may be used to contribute to the outcomes associated with the design of various messages, the use of particular sources, and the selection of different channels to disseminate the messages. These will be the overarching areas of study in this course.
3 Credit Hours

This course presents theories of Public Relations and its practice by business (both profit and non-profit), government, and any other type of organization, large or small. The emphasis is on learning the processes of developing, disseminating and measuring situation-specific, effective, and ethical informational pieces and/or campaigns targeted to the right audiences. The challenges and opportunities offered by traditional media, social and other "new" media will be addressed.
3 Credit Hours

As Martin and Nakayama (2009) note, "We live in a rapidly changing world in which intercultural contact will continue to increase, creating a heightened potential for both conflict and cooperation." This class is designed to explore the theory and research explicating the challenges and benefits of living in a multicultural world. In particular, it is concerned with cultural diversity and with understanding and identifying the problems that occur when persons from different cultures engage in face-to-face communication. Cross-cultural communication and cultural competence are becoming important skills not only in interacting with others, but also in helping to define individual identities. This course will focus on how Culture and context impact a variety of individual, relational and societal issues.
3 Credit Hours

Designed for either beginning or experienced classroom teachers and organizational trainers, this course examines those communication variables and strategies which contribute to greater teacher/trainer effectiveness. Emphasis is on the design of instructional or training packages as well as directed research in instructional communication.
3 Credit Hours

This course combines practical and theoretical aspects of ethics in the context of advertising, public relations, journalism, and mass media entertainment. The course examines successes and failures of a wide variety of ethical dilemmas and their implications for the media and society.
3 Credit Hours

The need to assess, understand and implement an effective communication strategy following a risk or crisis event is becoming increasingly important in our society. Whether it is responding to and dealing with the fallout from an environmental disaster, determining how to warn the public about a potential health hazard, or addressing a crisis in an organization, the need for an effective communication plan and its successful implementation is high. This course will examine the many intricate parts in the process of risk and crisis communication and explore key factors that impact this process.
3 Credit Hours

This course examines the major issues in global communication through analyses of international news and information flows, media imports/exports, privatization and globalization within communication industries and the various models of global media systems. Students will evaluate the social and economic impacts of ICTs, the shifting relationships between developed and developing countries, and the socio-economic trends associated with globalization of media, and explore concepts such as nationalism, regionalism, globalization, and cultural identity.
3 Credit Hours

This course will introduce students to how intergenerational communication and health intersect across the entirety of people's lives. It will also introduce students to the life-span perspective of human communication. As such, students will investigate the theoretical propositions of this approach, its value in understanding family and health experiences, as well as how to apply it to better understand such experiences. Throughout the course, students will also explore communication as a developmental phenomenon, the nature of communication during transitional experiences, and the longitudinal implications of communication on our health and well-being.
3 Credit Hours

This course is designed to introduce theoretical and pragmatic views for the conduct of health campaigns that use a community-based approach. Students will examine theories linked to agenda-setting, uncertainty management, norms, and auhtority and control as frameworks to consider values that guide health communication. The ethical dilemmas that arise in decisions about planning, implementing, and evaluating communication in community-based health campaigns will be introduced and applied to our review of health communication theory, research, and practice. Community-based health campaigns target multiple audiences, use multiple communication channels, and target multiple health-related outcomes. A community-based approach to health campaigns demonstrates the interdisciplinary nature of Health Communication and illustrates why it has come to be viewed as an integral component of health promotion and health-care activities.
3 Credit Hours

Graduate education is enhanced by practical application of its learned material. Thus, this course is designed to provide practical experience in some communication-related setting, scholarly or professional. That experience can be in either a for-profit or a not-for-profit organization. The Practicum is intended to provide the student with an opportunity to acquire in-field knowledge and experience. Because academic credit is awarded for this experience, the student must gain academic knowledge as well as practical experience. The Graduate Practicum must be approved by the instructor, the Graduate Advisor, and the Department Chair.
3 Credit Hours

This course permits the student to pursue a communication area of interest and relevancy. The work will be performed under the supervision of a faculty member who will help design the program of study and the requirements to be met by the student. All directed studies must be approved by the Graduate Director and the Chair of the Department, who will be supplied with a title for and description of the course, its requirements and grading criteria, and a preliminary list of readings.
3 Credit Hours

The Culminating Project is a written product of a systematic addressing of a problem or need of an organization that has real-world application. It identifies the problem, states the major elements involved, explains the significance of the undertaking, sets forth solutions to the problem, details their implementation, and assess their effectiveness. The completed project evidences originality, critical and independent thinking, appropriate organization and format, and thorough documentation.
3 Credit Hours

The thesis is the written product of a systematic study of a significant problem. It identifies the problem, states the major assumptions, explains the significance of the undertaking, sets forth the sources for and methods of gathering information, analyzes the data, and offers a conclusion or recommendation. The finished project (product) evidences originality, critical and independent thinking, appropriate organization and format, and thorough documentation.
3 Credit Hours