Our program, ranked No. 3 in the U.S. by College Factual, offers a path to a creative, dynamic, and exciting career that influences the flow of goods, services, and ideas between producers and consumers or organizations. Our students learn how to keep an organization responsive to its environments, while managing growth and meeting needs of a multitude of publics.
Expectations are steep, with students handling market research, search engine optimization, writing, client management, branding, content marketing, and more.
We sponsor events and support a variety of clubs and organizations that offer opportunities to expand upon concepts and ideas developed in the classroom. For example:
Bryant Marketing Association
Our award-winning collegiate chapter of the American Marketing Association offers students an opportunity to learn more about the field of marketing and practice their marketing skills. The organization achieves these goals by bringing in marketing executives to speak to members, participating in a variety of charitable activities, and sponsoring the Marketing Night at Bryant.
In addition to winning Bryant's 2010 “Academic Club of the Year” award for Marketing Night, an annual networking event, the chapter also is a past recipient of the “Outstanding Community Service Award” at the International Collegiate Conference of the American Marketing Association.
Delta Epsilon Chi (DECA)
Delta Epsilon Chi is a national organization for college students preparing for a variety of career areas, with specific emphasis on the areas of marketing, management, merchandising and entrepreneurship. This is a professional organization, providing leadership and career-oriented opportunities to develop and enhance tomorrow’s leaders.