Marketing

Our program, ranked No. 3 in the U.S. by College Factual, offers a path to a creative, dynamic, and exciting career that influences the flow of goods, services, and ideas between producers and consumers or organizations. Our students learn how to keep an organization responsive to its environments, while managing growth and meeting needs of a multitude of publics.

Faculty

Department Faculty

Adjunct Professors

Quigley, Charles

Charles J. Quigley

Professor, Marketing
Faculty Suite K, Room 214
cquigley@bryant.edu


market strategy, market research, marketing analystics, international marketing

Market Research, Market Planning, Strategic Market Planning Analysis, Internet Marketing and E-commerce

  • Beta Gamma Sigma Honor Society
  • Phi Kappa Phi
  • Distinguished Faculty Award
  • Outstanding Research Award
  • Outstanding Teaching Award
  • 2014, Merit Award
  • 2012, Bryant Faculty Mentor Award

Attaran, S., Notarantonio, E., Quigley, C., “A Comparison of Consumer Perceptions of Brand Mention in Magazines between High Involvement and Low Involvement Products,” , Academy of Business Research Conference, 2015.

Attaran, S., Notarantonio, E., Quigley, C., Consumer Perceptions of Brand Mention in Magazine Editorials, Journal of Promotion Management.

Quigley, C., Notarantonio, E., The Yoga Studio: From Beginner to Advanced, The Case Journal.

Notarantonio, E. M., Quigley, C., How Health Claims on Product Packaging Influence Consumer Perceptions and Purchase Decisions, Atlantic Marketing Association, 2016.

Notarantonio, E., Quigley, C., "Extending technology for market disruption: A case study, Journal of Product & Brand Management, 2013.

Potter, S., Quigley, C., A Case Study of Clinical Pharmacy Service Innovation in a Community Health Center: An Application of a Marketing Orientation, Academy of Business Research, 2013.

Potter, S., Quigley, C., A Case Study of Clinical Pharmacy Service Innovation in a Community Health Center: An Application of a Marketing Orientation, Academy of Business Research Conference, 2013.

Quigley, C., A Cross-National Comparison of the Influence Gender has on Perceptions of Selling, International Journal of Sales, Retailing and Marketing, 2013.

Quigley, C., A Cross-National Comparison of the Influence Gender has on Perceptions of Selling, International Journal of Sales, Retailing and Marketing, 2013.

Quigley, C., Business Students Perception of Sales Career: Differences between Students in Switzerland, Turkey and the Unites States, Journal of Education for Business, 2013.

Quigley, C., Notarantonio, E., Extending technology for market disruption: A case study, Journal of Product & Brand Management, 2013.