Marketing

Our program, ranked No. 3 in the U.S. by College Factual, offers a path to a creative, dynamic, and exciting career that influences the flow of goods, services, and ideas between producers and consumers or organizations. Our students learn how to keep an organization responsive to its environments, while managing growth and meeting needs of a multitude of publics.

Faculty

Department Faculty

Adjunct Professors

Zdravkovic, Srdan

Srdan Zdravkovic

Associate Professor, Marketing
Faculty Suite B, Room 309
szdravko@bryant.edu


Srdan Zdravkovic is an Associate Professor of Marketing at Bryant University. His research interests include cross cultural consumer behavior, country of origin, and sponsorship. His research has been published in journals including Journal of the Academy of Marketing Science, Journal of International Marketing, International Journal of Research in Marketing, International Business Review, International Marketing Review, Journal of Global Marketing, and Thunderbird International Business Review. He received his Ph.D. in International Business and Marketing from Saint Louis University.

International Marketing, Marketing Management, International Business.

Cross Cultural Consumer Behavior, Country of Origin, Sponsorship

  • American Marketing Association
  • Academy of International Business
  • 2016, Award for Meritorious Teaching
  • 2016, Summer Research Grant
  • 2016, “Certificate of Excellence” in recognition of Favorite International Business Professor
  • 2015, Contributing to Success Innovation Award - Nominee
  • 2015, Mu Kappa Tau 2015 Commitment to Marketing Award
  • 2015, Faculty Innovation Grant Recipient
  • 2015, Mu Kappa Tau Honor Society Inductee
  • 2015, Omicron Delta Kappa Inductee
  • 2014, Award for Meritorious Scholarship
  • 2014, Best X-Culture Instructor
  • 2013, Haynes Prize for the Most Promising Scholar nominee
  • 2012, Award for Meritorious Scholarship and Teaching at Bryant University
  • 2011, Excellence in Teaching award – Bryant University
  • 2011, Supervised team of IB students who ranked Number 1 in the world in Business Strategy Game simulation
  • 2010, Award for Meritorious Scholarship
  • 2009, Highly commended award
  • 2008, Conference distinguished paper award
  • 2007, Certificate in University Teaching Skills
  • 2007, Conference second place award
  • 2005, Conference best paper award

Magnusson, P., Westjohn, S., Zdravkovic, S., An Examination of the Interplay between Corporate Social Responsibility, the Brand’s Home Country, and Consumer Global Identification, International Marketing Review, 2015.

Zdravkovic, S., Price Gouging , Sage: Encyclopedia of Economics and Society, 2015.

Zdravkovic, S., Product Placement , Sage: Encyclopedia of Economics and Society, 2015.

Magnusson, P., Vijaykumar, K., Westjohn, S., Zdravkovic, S., The spillover effects of prototype brand transgressions on country image and related brands, Journal of International Marketing, 2014.

McKay-Nesbitt, J., Zdravkovic, S., Student attitudes toward client sponsors and learning: An analysis of the effects of incorporating a client sponsored project in an introductory marketing course, Journal of Higher Education Theory and Practice, 2013.

Magnusson, P., Westjohn , S., Zdravkovic, S., Miocevic , D., Vicarious Animosity: Taking Sides on Provocative Issues, Academy of International Business Southeast, 2016.

Magnusson, P., Westjohn , S., Zdravkovic, S., Miocevic , D., Vicarious Animosity: Taking Sides on Provocative Issues, Academy of International Business, 2016.

Zdravkovic, S., Miocevic , D., The Other Side of the Coin: Examining Influence of Cosmopolitanism and Acculturation on Expat Consumer's Propensity to Buy Local Brands, Academy of International Business, 2016.

Zdravkovic, S., Murray, K., Does MTV really do a good job of evaluating professors? An empirical test of the internet site RateMyProfessors.com, Journal of Education for Business, 2016.

Annavarjula, M., Folami, L., Ramirez, A., Zdravkovic, S., Use of integrative curriculum to enhance international business education, International Journal of Education Research, 2014.

Westjohn , S., Magnusson, P., Zdravkovic, S., An examination of the interplay between corporate social responsibility, the brand’s home country, and consumer global identification, Academy of International Business 2014 Proceedings, 2014.

Zdravkovic, S., Barter, Wiley , 2014.

Zdravkovic, S., Cross-Subsidization, Wiley , 2014.

Annavarjula, M., Ramirez, A., Zdravkovic, S., Integrating international business curriculum delivery, Academy of International Business, 2013.

Magnusson, ., Westjohn, S., Semenov, A., Randrianasolo, A., Zdravkovic, S., The role of cultural intelligence in marketing adaptation and export performance, Journal of International Marketing, 2013.

Zdravkovic, S., Does country-of-origin matter to Generation Y?, Young Consumers: Insight and Ideas for Responsible Marketers, 2013.

Zdravkovic, S., Responsible sourcing and country of origin of the source: Influence on brand and country image, Academy of International Business, 2013.

Zdravkovic, S., Annavarjula, M., Ramirez, A., Folami, L., Use of Integrative Curriculum to Enhance International Business Education, Proceedings of The International Academy of Business and Public Administration 2013 Conference in Las Vegas, Nevada, 2013.

Magnusson, ., Westjohn, S., Krishnan, V., Zdravkovic, S., The spillover effects of brand transgressions on country image and related brands, American Marketing Association, 2012.

Magnusson, ., Westjohn, S., Zdravkovic, S., Bundling cultural intelligence and marketing adaptations to improve export performance, Academy of International Business, 2012.

Taras, V., Bryla, P., Gupta, S., Jimenez, A., Minor, M., Muth, T., Rottig, D., Sarala, R., Zakaria, N., Zdravkovic, S., Changing the face of international business education: The X-culture project, Academy of International Business Insights, 2012.

Till, B., Zdravkovic, S., Enhancing brand image via sponsorship: Strength of association effects, International Journal of Advertising, 2012.

Magnusson, p., Westjohn, S., Zdravkovic, S., Further clarification on how perceived brand origin affects brand attitude: A reply to Samiee and Usunier, International Marketing Review, 2011.

Zdravkovic, S., Guerilla marketing, Encyclopedia of Sports Management and Marketing, 2011.

Zdravkovic, S., What? I thought Samsung was Japanese”: Accurate or not, perceived country of origin matters, International Marketing Review, 2011.

Magnusson, P., Haas, S., Zdravkovic, S., Dimensions of fit between a brand and a social cause and their influence on attitudes, International Journal of Research in Marketing, 2010.

Till, B., Morrison, B., Zdravkovic, S., M-B Indicator and Advertising Careers, Journal for Advancement of Marketing Education, 2010.

Westjohn, S., Arnold, M., Magnusson, P., Zhou, J., Zdravkovic, S., Technology readiness and usage: A Global-Identity perspective, Journal of the Academy of Marketing Science, 2009.

Zdravkovic, S., Jordan, Encyclopedia of Business in Today's World, 2009.

Zdravkovic, S., Kuwait, Encyclopedia of Business in Today's World, 2009.

Zdravkovic, S., Libya, Encyclopedia of Business in Today's World, 2009.

Zdravkovic, S., Slovenia, Encyclopedia of Business in Today's World, 2009.

Magnusson, P., Baack, D., Staub, K., Amine, L., Zdravkovic, S., Meta-analysis of cultural differences: Another slice at the apple, International Business Review, 2008.

Magnusson, P., Wilson, R., Zhou, J., Westjohn, S., Zdravkovic, S., Breaking through the cultural clutter: A comparative assessment of multiple cultural and institutional frameworks, International Marketing Review, 2008.

Amine , L., Zdravkovic, S., Doing business in Croatia: A country “created from God’s tears, Thunderbird International Business Review, 2007.

Zdravkovic, S., Antecedents of global attitude: A perspective from Sweden, Journal of Global Marketing, 2007.