Marketing

Our program, ranked No. 3 in the U.S. by College Factual, offers a path to a creative, dynamic, and exciting career that influences the flow of goods, services, and ideas between producers and consumers or organizations. Our students learn how to keep an organization responsive to its environments, while managing growth and meeting needs of a multitude of publics.

Faculty

Department Faculty

Adjunct Professors

Boyer, Stefanie

Stefanie L. Boyer

Associate Professor, Marketing
Faculty Suite F, Room 2422
sboyer@bryant.edu


Since 2003, Dr. Boyer has held various roles in training and developing sales professionals working in sales and preparing to go into sales. Her expertise leverages self-directed learning philosophies to help organizations get more out of their training resources. What does that mean? Your team will learn more effectively and efficiently and you will see an improvement in performance when you use this approach. Dr. Boyer uses an adaptability approach to training teams to shorten their decision making cycle and capitalize on revenue opportunities. Dr. Boyer created a sales program at Bryant University and is currently Director of the Northeast Intercollegiate Sales Competition (NISC), which brings together the brightest sales students and leading sales organizations in the northeast for networking, recruiting, competition and skill-building. Dr. Boyer has won several teaching, research and service awards over the years including the prestigious Academy of Marketing Science Sales Sig Annual Teaching Award in August, 2017. You can find more information about her research and the training she does in the following outlets: Wall Street Journal, Journal of Business Research, Journal of the Academy of Marketing Science, Journal of Selling, International Journal of Education, Journal of Self-Directed Learning, Marketing Management Journal, Journal of Marketing Channels and the Journal of Research and Interactive Marketing, among others.

Professional Selling Sales Management Selling & Sales Management (MBA) Sustainability Marketing

Adaptability Growth mindset Team success Sales training Sales performance Boundary-spanning Sales leadership Self-directed learning sustainability marketing

  • Academy of Marketing Science
  • American Marketing Association
  • Academy of Marketing Studies
  • National Conference of Sales Management
  • 2016, Top Sales School
  • 2015, Teaching innovation Grant - Powtoons
  • 2015, Top 5 Most Read Articles
  • 2015, Merit Award
  • 2015, 2nd Place California State Chico Sales Competition
  • 2015, 6th Place National Collegiate Sales Competition
  • 2015, Top Sales School
  • 2014, Creativity Fellow
  • 2014, Summer Research Grant, $6,000, Bryant University
  • 2014, Best Sales Innovation Teaching Method Award
  • 2014, Top Sales School
  • 2014, 2nd place, PSE Case Competition
  • 2014, 9th Place Sales Team NCSC
  • 2013, Most Downloaded Paper, JME July-December, 2013
  • 2013, Innovation Grant Recipient
  • 2013, Best Paper Award, Direct Marketing/Advertising Track
  • 2013, Merit Award
  • 2013, Teaching Award
  • 2013, Service Award
  • 2013, Top New Chapter Award
  • 2012, Research Award
  • 2010, Best Paper Award

Edmondson, D. R., Boyer, S., Examining the Boundary Spanning Role Through a Meta-Analytic Review of Perceived Supervisory Support, Journal of Business Research , 2013.

Stock, J. R., Harmon, T., Boyer, S., Research Opportunities in Supply Chain Management, Journal of the Academy of Marketing Science, 2010.

Rodriguez, M., Boyer, S. L., Fleming, D., Cohen, S., Managing the next generation of sales, Gen Z/Millennial cusp: An exploration of grit, entrepreneurship and loyalty, Journal of Business to Business Marketing.

Boyer, S. L., Rodriguez, M., Artis, A., Garcia, M., ASSESSING SALES TRAINING EFFECTIVENESS: WHY GOALS SETTING STRATEGY MATTERS, International Journal of Management and Human Resources, 2017.

Edmondson, D. R., Artis, A. B., Fleming, D., Boyer, S., Self-directed learning: A tool for life-long learning, Journal of Marketing Education , 2013.

Rodriguez, M., Boyer, S. L., Fleming, D., Are grit and entrepreneurial orientation important in sales? Empirical results of international vs. US GenZ/Millennial cusp, Academy of Marketing Science, 2017.

Rodriguez, M., Boyer, S. L., Fleming, D., Are grit and entrepreneurial orientation important in sales? Empirical results of international vs. US GenZ/Millennial cusp, Academy of Marketing Science, 2017.

Rodriguez, M., Boyer, S., Fleming, D., A future look at generation Z/Millennial cusp: Measuring the impact of entrepreneurship and grit on employer loyalty, Global Research Symposium for Marketing and Entrepreneurship, 2017.

Rodriguez, M., Boyer, S., Sales Training’s Impact: An Exploratory Study of eLearning and Its Relationship with Sales Performance and Customer Satisfaction , National Conference of Sales Management, 2015.

Boyer, S. L., Baker, B., Edmondson, D. R., Solomon, P., Word-of-mouth, traditional and covert marketing: Comparative Studies, Atlantic Marketing Association Conference., 2014.

Boyer, S., Edmondson, D., Attaran, S., Delivering Value as a Tenure Track Faculty Member: Combining the Three Pillars of Academia, International Academy of Business and Public Administration Disciplines.

Boyer, S., Joyner, C., Attaran, S., If You Can’t Beat Them Join Them: Social Media use in the Classroom, International Journal of Social Media and Interactive Learning, Special Issue on Collaboration.

Rodriguez, M., Boyer, S., An exploratory study of sales managers' and sales professionals' perceptions of eLearning and job performance, 2017.

Boyer, S. L., Artis, A., Rodriguez, M., Garcia, M. E., Assessing sales training effectiveness: Why goals setting strategy matters, International Academy of Business and Public Administration Disciplines, 2016.

Rodriguez, M., Boyer, S., The Evolution of eLearning on the Sales Force and its Relationship to Job Performance and Customer Satisfaction , Journal of Selling, 2016.

Boyer, S., Teaching sales students to direct their own learning, Global Sales Sciences Institute, 2015.

Artis, A. B., Solomon, P., Fleming, D., Boyer, S., The mediating role of self-directed learning in performance enhancement, Journal of Marketing Channels, 2014.

Artis, A., Edmondson, D., Boyer, S., The moderating effect of the self- directed learning measurement tool: A user’s guide, Journal of Self-Directed Learning, 2014.

Artis, A. B., Fleming, D., Solomon, P., Boyer, S., Improving sales performance with self-directed learning, Marketing Management Journal, 2013.

Besharat , A., Dapko, J., Boyer, S., An Investigation of Attitudes toward Email Usage in the Salesperson/Customer Dyad Context, National Conference of Sales Management, 2013.

Boyer, S., Edmondson, D., Attaran, S., Delivering Value as a Tenure Track Faculty Member: Combining the Three Pillars of Academia, International Journal of Education Research, 2013.

Edmondson, D., Artis, A., Boyer, S., “The moderating effect of the self-directed learning measurement tool: A user’s guide”, International Self-directed learning symposium, 2013.

Attaran, S., Edmondson, D. R., Boyer, S., “Delivering Value as a Tenure Track Faculty Member: Combining the Three Pillars of Academia” , International Academy of Business and Public Administration Disciplines, 2012.

Edmondson, D. R., Artis, A. B., Boyer, S., Self-directed learning: A meta-analytic review of adult learning constructs, International Journal of Education Research, 2012.

Edmondson, D. R., Artis, A. B., Boyer, S., “Self-directed learning: A meta-analytic review of adult learning constructs”, International Academy of Business and Public Administration Disciplines, 2012.

Edmondson, D. R., Edwards, Y., Boyer, S., Likert Scales: A Marekting Perspective, International Academy of Business and Public Administration Disciplines, 2012.

Edmondson, D. R., Edwards, Y., Boyer, S., Likert Scales: A Marketing Perspective, International Journal of Business, Marketing & Decision Sciences, 2012.

Edmondson , D. R., Boyer, S., “Applying Self-Directed Learning to Marketing Education”, Marketing Management Association Conference,, 2011.

Edmondson, D. R., Artis, A. B., Boyer, S., “A Meta-Analytic Review of Self-Directed Learning on Key Sales Constructs” , National Conference of Sales Management, 2011.

Stock, J. R., Boyer, S., Developing an Encompassing Definition of Supply Chain Management: A Qualitative Study, International Journal of Physical Distribution and Logistics Management, 2010.

Boyer, S., “Implications for Training and Certificate Education in Sales and Sales Management”, National Conference of Sales Management, 2009.

Boyer, S., “Self-Direct Learning: A New Paradigm for Salesperson Training and Development, for presentation at the Selling Excellence Institute at the Houston Conference in Selling and Sales Management, 2009.

Moshtaghi, N., Boyer, S., "The Moderating Effect of SDL Environment on the Relationship between BPS and Performance", Academy of Marketing Science Annual Conference, 2009.

Rodriguez, M., Boyer, S., Efficient Utilization of Customer Relationship Management (CRM) Technology: A Self-Directed Learning Approach, International Journal of Business Innovation and Research , 2009.

Boyer, S., Measures and Models for Salesperson Training and Development, American Marketing Association Winter Educators Conference, 2008.

Boyer, S., Perspectives on Sales Training: Past, Present and Future, Academy of Marketing Science Annual Conference, 2008.

Edmondson, D. R., Boyer, S., “Examining the Boundary Spanning Role , National Conference in Sales Management, 2008.

Bsrker , B., Boyer, S., Toward the Construction of the Ideal Self: A Sexual Selection Approach, Academy of Marketing Science Annual Conference, 2007.

Edmondson, D., Boyer, S., “Perceived Supervisory Support: A Meta Analytic Review, Academy of Marketing Science Annual Conference, 2006.