Marketing

Our program, ranked No. 3 in the U.S. by College Factual, offers a path to a creative, dynamic, and exciting career that influences the flow of goods, services, and ideas between producers and consumers or organizations. Our students learn how to keep an organization responsive to its environments, while managing growth and meeting needs of a multitude of publics.

Noteworthy

Snapchat-ing for success: Digital marketing class serves regional businesses

Expectations are steep, with students handling market research, search engine optimization, writing, client management, branding, content marketing, and more.

Shanel Anthony ’02, ’03 MBA: "Success doesn't happen in a vacuum"

Now regional manager for Medtronic, the former president of Multicultural Student Union, Intercultural Center, and football team captain takes pride in building team players.

Molly Devanney '00: VP of Public Relations

The public face of a highly-respected independent grocery chain, she has earned accolades for the company’s commitment to local organizations as well as her personal volunteerism.

Orlando Baeza '09 among Forbes' "30 Under 30" honorees

The senior manager of global consumer marketing for Activision was recognized in the Marketing and Advertising category.

David Giardino '09: Marketing magic in Walt Disney World

Now a marketing strategy manager at ESPN Wide World of Sports Complex, Giardino says Bryant courses and faculty mentors helped him land a job with his dream employer.

Jason Dodier ’09 Global Sales Business Development Manager, Schneider Electric IT

He traces his success to a "diverse and dynamic course schedule" that focused on relational learning, and easy access to professors.

Catching up with: Frank Bingham ’61, ’72 MBA, Ph.D. Professor of Marketing (Retired)

The ties formed in the classroom proved to be an ongoing source of inspiration for beloved marketing professor and his wife, Caryl.

Bryant students hone their skills at regional sales competition

More than 180 students from 16 schools competed for cash prizes during the tournament-style competition hosted on campus.

Daniel Hebert '13 reflects on faculty mentors

Now an associate analyst, he was a presenter at annual Analytics Using SAS Day, an event coordinated by the AAAC co-directors who guided him into his profession.

MBA students connect with Panamanian businesses through Global Immersion Experience

The distinctive graduate business program offers international consulting experiences while learning about conducting business in other cultures.

Marketing students create game plan for former football great

“To actually hear from students who study this on a day-to-day basis is truly awesome and their advice is invaluable," cornerback-turned-businessman Ty Law says.

Bryant faculty travel to China to offer executive development training

The week of intensive classes at Guangdong Electric Power Design Institute "allowed us to get into the very competitive executive training market in China.”