Marketing

Our program, ranked No. 3 in the U.S. by College Factual, offers a path to a creative, dynamic, and exciting career that influences the flow of goods, services, and ideas between producers and consumers or organizations. Our students learn how to keep an organization responsive to its environments, while managing growth and meeting needs of a multitude of publics.

Noteworthy

Doug Craig ’90: What can you do to help?

Doug Craig-90It’s as integral to the Superbowl as commercial-watching and the half-time show: Puppy Bowl on Animal Planet. And it was the brainchild of alumnus Doug Craig ’90, then-Vice President of Programming at Discovery Communications.

Since graduating from Bryant, Craig has worked in the television/media industry for such recognizable brands as MTV, Discovery, Nielsen, and Roku. Now Vice President of Content Strategy & Programming at Fandango/NBCU, he couldn’t be happier with how his career has evolved.

"Your job is to make your manager look good. If you do that, your career will blossom."

Doug Craig '90

“At Fandango, I’m focused on the intersection of content and technology,” Craig explains. “I manage the content team at Fandango, which includes Rotten Tomatoes and Movieclips. Half of my team focuses on creating the interesting content – videos and articles – while the other half focuses on distributing that content across our websites, mobile sites, and social media platforms.”

EVOLVING AT LIGHTNING SPEEDS

The media landscape is changing and evolving at lightning speeds – a challenge he enjoys.

“I find it fascinating to be creating new forms of content for new platforms,” he says. “We’re reaching consumers wherever they are, whenever they’re online.”

Honesty and transparency are two qualities that leaders need in abundance – no matter the company or industry, he says. “There will always be some things you can’t share with your team, but nobody likes surprises…that’s true down - and up - the organizational ladder.” Which is why he advises recent college grads entering the professional workforce to be honest and work hard. “Always ask your manager what else you can do to help,” he says. “That’s the best piece of advice I ever received: Your job is to make your manager look good. If you do that, your career will blossom.”

FRESH PERSPECTIVE

But just as important to your career is your work-life balance because you need personal fulfillment to bring a fresh perspective and creativity to your job. “Work hard, but don’t take your work home with you. You’ll have to work late or over the weekend at times, but make sure you make time for the other things that are important to your life.”

Craig was pleasantly surprised to find that there is a group of Bryant alumni near him in Los Angeles. “I went to my first alumni event a few months ago and plan on attending more.”