Dirk Primus

Dirk J Primus

Dirk J Primus is an Associate Professor in Management. His teaching and research draws from extensive experience (15 years) gained in various leadership positions in the Life Sciences Industry. In his Industry career, he worked for Johnson and Johnson, Fresenius Pro-Serve, Life Sciences International Suisse and most recently for Pall Life Sciences.
He holds a PhD in Business from Bentley University, an Executive MBA as well as post-graduate degrees in Microbiology and Chemical/Bioprocess Engineering.
Dirk is the two-time winner of the Outstanding MBA Program Faculty Award. His recent work on collaboration in Innovation is featured in Technovation, the Creativity Research Journal, the Encyclopedia of Creativity, the International Journal of Technology Management and the International Journal of Logistics Management. Dirk is certified as a Lego Serious Play Facilitator, in Storytelling for Influence, Teaching Technology and Innovation Management, as well as in Insights for Innovation.

Ph D, Bentley University


, University College Cork

M Sc,

Primus, D.,Jiang, C., Crafting better team climate: the benefits of using creative methods during team initiation, International Journal of Technology Management, 2019.

Primus, D.,Stavrulaki, E., Connecting sub-process polyads at the PD/SC interface for NPI performance, Supply Chain Forum: An International Journal, 2018.

Primus, D.,Sonneburg, S., Flow experience in Design Thinking and practical synergies with Lego Serious Play, The Creativity Research Journal, 2018.

Primus, D.,Tasca, N.,Robinson-Howe, J., Utilizing PPPs Engagements as an Alternative Approach for Entering BOP Markets, Journal of International Business and Economy, 2017.

Primus, D., A configuration and contingency analysis of the Development Chain, Technovation, 2017.

Primus, D.,Stavrulaki, E., A product centric examination of alignment decisions at the nexus of product development and supply chains, International Journal of Logistics Management, 2017.

Primus, D., Strategic resource allocation in entrepreneurial businesses during epidemic growth periods, Journal of Marketing and Management Research, 2016.

Primus, D.,Jiang, C., The effect of creative methods on team climate, International Journal of Technology Management.

Outstanding Faculty Award, 2016

Outstanding Faculty Award, 2015

• Technology and Innovation Management<br>• Management Strategy/Business Policy<br>• Supply Chain Design<br>• Internationalization/Globalization Strategy<br><br>

• Creativity Management (Creative Methods, Design Thinking and Flow State for High Performance Individuals and Teams)<br>• Emerging Market Strategies and Frugal Innovations<br>• Innovation Deployment Strategies<br>

International Society for Professional Innovation Management