About This Department
College Factual ranks our undergraduate program No. 3 in the country. Our curriculum is diverse, with courses in promotions, market research, personal selling, global marketing, services marketing, digital marketing, and buyer behavior. We are known for challenging our students to demonstrate their abilities through practical field experiences and competitions that require them to solve real-world problems.
Through presentations, business plan development, team projects, and the creative application of technology, our students build communication and critical-thinking skills.
Marketing is one of the functional areas International Business Program students may choose to concentrate in.