Marketing at Bryant

Our program, ranked No. 1 for digital marketing in the U.S. by College Factual, offers a path to a creative, dynamic, and exciting career that influences the flow of goods, services, and ideas between producers and consumers or organizations.

About This Department

College Factual ranks our undergraduate digital marketing program No. 1 in the country. Our curriculum is diverse, with courses in promotions, market research, personal selling, global marketing, services marketing, digital marketing, and buyer behavior. We are known for challenging our students to demonstrate their abilities through practical field experiences and competitions that require them to solve real-world problems.

Through presentations, business plan development, team projects, and the creative application of technology, our students build communication and critical-thinking skills.

Marketing is one of the functional areas International Business Program students may choose to concentrate in.

Interim Department Chair

Keith Murray

Courses of Study

Department Highlight

Coming up this fall is the Northeast Intercollegiate Sales Competition (NISC), which offers a venue for experiential learning, connecting students pursuing careers in sales with some of the nation's top companies. Our students are top performers at major sales competitions held across the country. 

Department Highlight

NISC at Bryant

Rankings

Rankings - September 2022 - U.S. News and World Report - 562x372

Rankings

Bryant University is ranked No. 7 in the U.S. News & World Report’s 2023 annual Regional Universities North category, and our Digital Marketing Program is ranked No. 1 in the U.S. by College Factual.