Our program, ranked No. 3 in the U.S. by College Factual, offers a path to a creative, dynamic, and exciting career that influences the flow of goods, services, and ideas between producers and consumers or organizations. Our students learn how to keep an organization responsive to its environments, while managing growth and meeting needs of a multitude of publics.
Marketing at Bryant
College Factual ranks our undergraduate program No. 3 in the country. Our curriculum is diverse, with courses in promotions, market research, personal selling, global marketing, services marketing, and buyer behavior. We are known for challenging our students to demonstrate their abilities through practical field experiences and competitions that require them to solve real-world problems.
Through presentations, business plan development, team projects, and the creative application of technology, our students build communication and critical-thinking skills.
Marketing is one of the functional areas International Business Program students may choose to concentrate in.
Prized learning experiences
Our students are top performers at some of the nation’s major sales competitions. One example: The Northeast Intercollegiate Sales Competition (NISC), which offers a venue for experiential learning, connecting students pursuing careers in sales with some of the nation's top companies.
The Bryant marketing professor will receive the American Marketing Association Sales SIG Excellence in Teaching Award.
“I like to be creative, and marketing is such a broad field. ... You can go in so many directions,” says Messina, whose coursework, internships helped land her a marketing assistant position.
Expectations are steep, with students handling market research, search engine optimization, writing, client management, branding, content marketing, and more.
The marketing concentration
Students who pursue this path learn to identify and select markets; analyze consumer and organizational needs and buying behavior; forecast anticipated actions, plan and develop products; and determine packaging, pricing, logistics, distribution, selling, advertising, and sales promotion strategies.Learn More
Three minors are available: Marketing; Marketing Analytics, designed to provide the conceptual background and applied tools necessary to conduct analyses that drive decision making; and Sales, designed to provide a theoretical background as well as applied experience.Learn More
Our faculty members are strong researchers and consultants who are experts in various industries and functions within the field of marketing. They are also outstanding teachers who bring their knowledge and expertise into the classroom to create effective and enhanced learning experiences.Learn More