Marketing

Our program, ranked No. 3 in the U.S. by College Factual, offers a path to a creative, dynamic, and exciting career that influences the flow of goods, services, and ideas between producers and consumers or organizations. Our students learn how to keep an organization responsive to its environments, while managing growth and meeting needs of a multitude of publics.

Faculty

Department Faculty

Adjunct Professors

  • Debra B. Izzo
  • Mehreen Pasha
  • Shawn P. Scott
DeMoranville, Carol

Carol W. DeMoranville

Professor, Marketing
cdemoran@bryant.edu
Ph D, Virginia Tech
MBA, Appalachian State University
BS, College of William and Mary

Marketing Strategy, Business Strategy, Services Marketing, Marketing Research

Marketing Strategy, Measuring Service Quality, Services Marketing, Consumer Decision Making

  • Academy of Marketing Science
  • American Marketing Association

DeMoranville, C., Bienstock, C. C., Judson, K., Using question order for predictive service quality measures, The Journal of Services Marketing, 2008.

Bienstock, C. C., DeMoranville, C., Using Manager Reports to Investigate the Relationship between Organizational Citizenship Behavior and Customers' Perceptions of Service Quality, Services Marketing Quarterly, 2006.

Bienstock, C. C., DeMoranville, C., Smith, R. K., Organizational citizenship behavior and service quality, The Journal of Services Marketing, 2003.

DeMoranville, C., Bienstock, C. C., Question order effects in measuring service quality, International Journal of Research in Marketing, 2003.

Wegmeyer, J., Judson, K., DeMoranville, C., Building Fan Identification in Minor League Sports Organizations: Individual Player vs. Team Approach, International Journal of Sport Management, 2007.

Aurand, T. W., DeMoranville, C., Fredericks, E., Smith, T. J., From Mass Customization to Customization: An Opportunity for Entrepreneurial Differentiation, Journal of Small Business Strategy, 2004.

Aurand, T. W., DeMoranville, C., Schoenbachler, D. D., Improving the Success of Mass Customization Efforts Using a Reengineering Model, Journal of Contemporary Business Issues, 2001.

DeMoranville, C., O'Donnell, P., Price Elasticity of Per-Credit-Hour Tuition Charges and Effects on Four-Year Graduation Rates, Journal of Marketing for Higher Education, 2001.

Aurand, T. W., DeMoranville, C., Does Reengineering Deserve Another Look? A Structural Modeling Approach from a Marketing Perspective, Marketing Management Journal, 1999.

DeMoranville, C., Kaminski, P., Ridnour, R. E., Young, T., Using Market Orientation to Identify Strategic Growth Opportunities for Community Banks, Journal of Retail Banking Services, 1999.

DeMoranville, C., Schoenbachler, D. D., Przytulski, J., Increasing Wellness Center Participation with Target Market Strategies, Marketing Health Services, 1998.

Anthony, R. F., DeMoranville, C., Aurand, T. W., Faculty Education: The Key to Gaining Acceptance of Cross-Functional Business Programs, Journal of Advancement of Marketing Education, 2001.

Aurand, T. W., DeMoranville, C., Gordon, G. L., Cross-functional business programs: Critical design and development considerations, Mid - American Journal of Business, 2001.

DeMoranville, C., Aurand, T. W., Gordon, G. L., The Delivery of an Undergraduate, Cross-Functional Business Principles Program: One University's Continuing Journey, Marketing Education Review, 2000.

McKay-Nesbitt, J., DeMoranville, C., McNally, D., Undergraduate Student Projects: A strategy for Developing Environmental Literacy, Environmental Education Research.

McKay-Nesbitt, J., DeMoranville, C., McNally, D., A strategy for advancing social marketing: Social marketing projects in introductory marketing courses, Journal of Social Marketing, 2012.

McKay-Nesbitt, J., DeMoranville, C., Incorporating social marketing into an introductory marketing course curriculum: A case study, Academy of Marketing Science Annual Conference Proceedings, 2010.