Marketing

Our program, ranked No. 3 in the U.S. by College Factual, offers a path to a creative, dynamic, and exciting career that influences the flow of goods, services, and ideas between producers and consumers or organizations. Our students learn how to keep an organization responsive to its environments, while managing growth and meeting needs of a multitude of publics.

Faculty

Department Faculty

Adjunct Professors

  • Debra B. Izzo
  • Mehreen Pasha
  • Shawn P. Scott
McCarthy, Teresa

Teresa M McCarthy

Associate Professor, Marketing
Faculty Suite H, Room 228
tmccart4@bryant.edu
Ph D, The University of Tennessee, Knoxville
M Sc, University of Rhode Island
BS, University of Massachusetts at Amhers

Supply Chain Integration, Global Sourcing and Supply Management, B2B Marketing

Omnichannel Fulfillment, Innovation in the Apparel Supply Chain, Sales & Operations Planning (S&OP), Collaborative Forecasting, Supply Chain Management

  • Council of Supply Chain Management Professionals (CSCMP)
  • Institute of Supply Management
  • Institute of Business Forecasting and Planning
  • Academy of Marketing Science
  • 2018, Merit Award for Service (Spring 2018)
  • 2015, Summer Research Grant 2015
  • 2014, Best Paper Award
  • 2013, Merit Award for Service (Spring 2013)
  • 2011, Bryant Student Choice Award: Excellence in Teaching College of Business
  • 2011, Distinguished Alumni Award
  • 2007, Robert & Christine Staub Faculty Excellence Award

Davis, D. F., Golicic, S. L., Murfield, M., McCarthy, T., The Importance of Supply Chain Relationships in Omnichannel Fulfillment, World Marketing Congress, 2015.

Davis, D. F., Davis-Sramek, B., Golicic, S. L., Teresa, M. M., Constrained by Regulatory Institutions: A Middle-Range Theory for Operational Coordination in Supply Chain Relationships, International Journal of Physical Distribution and Logistics Management.

Gravier, M., McCarthy, T., A Multi-Disciplinary Approach to Implementing an Academic Supply Chain Management Program, International Journal of Supply Chain Management.

Hooker, R. E., Espinosa, J. A., Davis, D. F., The Wicked Problem of Omnichannel Retailing, International Journal of Physical Distribution and Logistics Management.

McCarthy, T., Li, S., Gravier, M., Demand Visibility: Effectiveness on Supply Chain Performance, International Journal of Operations & Production Management.

McCarthy, T., Nayar, N., Achieving Excellence in Supply Chain Management: The Impact on Shareholder Value, International Journal of Physical Distribution and Logistics Management.

Murfield, M., Hooker, R., McCarthy, T., Davis, D. F., The Importance of Supply Chain Relationships in Omnichannel Fulfillment, International Journal of Supply Chain Management.

McCarthy, T., Omnichannel: How Will it Impact Retail Forecasting and Planning Processes?, Journal of Business Forecasting, 2016.

Mentzer, J. T., McCarthy, T., Integrating Supply Chain Infrastructure and Process to Create Joint Value, International Journal of Physical Distribution and Logistics Management, 2011.

Moon, M., Mentzer, J. T., McCarthy, T., Motivating the Industrial Sales Force in the Sales Forecasting Process, Industrial Marketing Management, 2011.

McCarthy, T., Zara: The Business Model for Fast Fashion, Berg Publishers, 2010.

Golicic, S. L., Davis, D. F., Mentzer, J. T., McCarthy, T., Commentary on Benchmarking Forecast Accuracy, Foresight: The Journal of Future Studies, Strategic Thinking and Policy, 2008.

Davis, D. F., McCarthy, T., The Future of Marketing Scholarship: Recruiting for Marketing Doctoral Programs, Journal of Marketing Education, 2005.

Golicic, S. L., Davis, D. F., McCarthy, T., A Balanced Approach to Research in Supply Chain Management, Physica-Verlag, 2005.

Golicic, S. L., McCarthy, T., Interfirm Demand Integration: A Case Study of Supply Chain Integration Processes, Physica-Verlag, 2005.

Golicic, S. L., Mentzer, J. T., McCarthy, T., Conducting a Marketing Opportunity Analysis for Air Cargo Operations, Transportation Journal, 2003.

Golicic, S. L., Davis, D. F., Mentzer, J. T., McCarthy, T., The Impact of e-Commerce on Supply Chain Relationships, International Journal of Physical Distribution and Logistics Management, 2002.

Golicic, S. L., McCarthy, T., Implementing Collaborative Forecasting to Improve Supply Chain Performance, International Journal of Physical Distribution and Logistics Management, 2002.

Golicic, S. L., Davis, D. F., Mentzer, J. T., McCarthy, T., Bringing Order Out of Chaos: Forecasting Ecommerce, Journal of Business Forecasting, 2001.