Stefanie L. Boyer

Stefanie L. Boyer

Dr. Stefanie Boyer, Professor of Marketing at Bryant University, is the Co-Founder of RNMKRS, a virtual platform for training and assessing sales talent. She is Executive Director of the Northeast Intercollegiate Sales Competition, linking organizations with top talent, and is the recipient of the prestigious American Marketing Association Sales Educator of the Year Award. Stefanie coauthored The Little Black Book of Social Media, Strategies to Ignite Your Business, Influencer, and Professional Brand. She brings unique and valuable experience to the classroom and to organizations that want to build their client base.

Since 2003, Dr. Boyer has held various roles in training and developing sales professionals working in sales and preparing to go into sales. Her expertise leverages self-directed learning philosophies to help organizations get more out of their training resources. What does that mean? Your team will learn more effectively and efficiently and you will see an improvement in performance when you use this approach. Dr. Boyer uses an adaptability approach to training teams to shorten their decision making cycle and capitalize on revenue opportunities.

Dr. Boyer created a sales movement at Bryant University with a sales minor, various sales competitions and events, a vibrant sales team and mentorship programs. She strives to bring together the brightest sales students and leading sales organizations in the northeast and expanding around the country for networking, recruiting, competition and skill-building.

Dr. Boyer has won several teaching, innovation, research and service awards over the years in the sales field.

You can find more information about her research and the training she does in the following outlets: Wall Street Journal, Sales Education Foundation Annual Magazine, Journal of Business Research, Journal of the Academy of Marketing Science, Journal of Selling, International Journal of Education, Journal of Marketing Analytics, Journal of Self-Directed Learning, Marketing Management Journal, Journal of Marketing Channels, Journal of Business to Business Marketing, Journal of Managerial Issues, Journal of Marketing Education, Journal for Advancement of Marketing Education, Academy of Marketing Studies Journal, International Journal of Sales, Marketing and Retailing, and the Journal of Research and Interactive Marketing, among others. B.A., M.B.A., Ph.D. University of South Florida.

View her publications on Research Gate here:
Stefanie L. Boyer on ResearchGate

Ph D, University of South Florida

Edmondson, D. R.,Boyer, S., Examining the Boundary Spanning Role Through a Meta-Analytic Review of Perceived Supervisory Support, Journal of Business Research , 2013.

Stock, J. R.,Harmon, T.,Boyer, S., Research Opportunities in Supply Chain Management, Journal of the Academy of Marketing Science, 2010.

Rodriguez, M.,Boyer, S. L.,Fleming, D.,Cohen, S., Managing the next generation of sales, Gen Z/Millennial cusp: An exploration of grit, entrepreneurship and loyalty, Journal of Business to Business Marketing.

Rodriguez, M.,Boyer, S., Developing Tomorrow’s Global Sales Leader: Adapting to Cultural Differences Utilizing Role Play, Journal for Advancement of Marketing Education, 2019.

Bell-Lombardo, H.,Boyer, S. L.,Lombardo, J. S., Shore Distributing Case, Journal of Selling, 2018.

Boyer, S. L.,Rodriguez, M.,Artis, A.,Garcia, M., ASSESSING SALES TRAINING EFFECTIVENESS: WHY GOALS SETTING STRATEGY MATTERS, International Journal of Management and Human Resources, 2017.

Edmondson, D. R.,Artis, A. B.,Fleming, D.,Boyer, S., Self-directed learning: A tool for life-long learning, Journal of Marketing Education , 2013.

Boyer, S. L.,Rodriguez, M., Ethics and Entertaining in Business" A Qualitative and Quantitative International Study, International Journal of Sales, Marketing and Retailing, 2019.

Rodriguez, M.,Boyer, S. L.,Fleming, D., Are grit and entrepreneurial orientation important in sales? Empirical results of international vs. US GenZ/Millennial cusp, Academy of Marketing Science, 2017.

Rodriguez, M.,Boyer, S. L.,Fleming, D., Are grit and entrepreneurial orientation important in sales? Empirical results of international vs. US GenZ/Millennial cusp, Academy of Marketing Science, 2017.

Rodriguez, M.,Boyer, S.,Fleming, D., A future look at generation Z/Millennial cusp: Measuring the impact of entrepreneurship and grit on employer loyalty, Global Research Symposium for Marketing and Entrepreneurship, 2017.

Boyer, S. L.,Baker, B.,Edmondson, D. R.,Solomon, P., Word-of-mouth, traditional and covert marketing: Comparative Studies, Atlantic Marketing Association Conference., 2015.

Rodriguez, M.,Boyer, S., Sales Training’s Impact: An Exploratory Study of eLearning and Its Relationship with Sales Performance and Customer Satisfaction , National Conference of Sales Management, 2015.

Boyer, S.,Joyner, C.,Attaran, S., If You Can’t Beat Them Join Them: Social Media use in the Classroom, International Journal of Social Media and Interactive Learning, Special Issue on Collaboration.

Gilbert, J.,Boyer, S., Selling with confidence and empathy: Utilizing improvisation training to explore the gender gap in B2B Sales, Journal of Selling.

Rodriguez, M.,Boyer, S., Artificial Intelligence and the Sales Process: How to Help Sales Students Develop an Analytics Skill Set, Global Research in Higher Education.

Rodriguez, M.,Boyer, S., The role of entertaining and Hofstede's dimensions of indulgence and collectivism in international sales: US vs. French, Journal of Managerial Issues.

Attaran, S.,Boyer, S., The Little Black Book of Social Media: Strategies to Ignite your Business, Influencer and Professional Brand, Sentia Publishing, 2020.

Boyer, S.,Fleming, D.,Rodriguez, M., Empirical investigation of the impact of entrepreneurial orientation and grit on salesperson turnover for Generation Z, Journal of Managerial Issues, 2020.

Rodriguez, M.,Boyer, S., The impact of mobile customer relationship management (mCRM) on sales collaboration and sales performance, Journal of Marketing Analytics, 2020.

Boyer, S., Why you should add humor, Sales Education Foundation Annual Magazine, 2019.

Rodriguez, M.,Boyer, S., An exploratory study of sales managers' and sales professionals' perceptions of eLearning and job performance, Journal of Business-to-Business Marketing, 2017.

Boyer, S. L.,Artis, A.,Rodriguez, M.,Garcia, M. E., Assessing sales training effectiveness: Why goals setting strategy matters, International Academy of Business and Public Administration Disciplines, 2016.

Rodriguez, M.,Boyer, S., The Evolution of eLearning on the Sales Force and its Relationship to Job Performance and Customer Satisfaction , Journal of Selling, 2016.

Boyer, S., Teaching sales students to direct their own learning, Global Sales Sciences Institute, 2015.

Artis, A. B.,Solomon, P.,Fleming, D.,Boyer, S., The mediating role of self-directed learning in performance enhancement, Journal of Marketing Channels, 2014.

Artis, A.,Edmondson, D.,Boyer, S., The moderating effect of the self- directed learning measurement tool: A user’s guide, Journal of Self-Directed Learning, 2014.

Artis, A. B.,Fleming, D.,Solomon, P.,Boyer, S., Improving sales performance with self-directed learning, Marketing Management Journal, 2013.

Besharat , A.,Dapko, J.,Boyer, S., An Investigation of Attitudes toward Email Usage in the Salesperson/Customer Dyad Context, National Conference of Sales Management, 2013.

Edmondson, D.,Artis, A.,Boyer, S., “The moderating effect of the self-directed learning measurement tool: A user’s guide”, International Self-directed learning symposium, 2013.

Attaran, S.,Edmondson, D. R.,Boyer, S., “Delivering Value as a Tenure Track Faculty Member: Combining the Three Pillars of Academia” , International Academy of Business and Public Administration Disciplines, 2012.

Edmondson, D. R.,Artis, A. B.,Boyer, S., Self-directed learning: A meta-analytic review of adult learning constructs, International Journal of Education Research, 2012.

Edmondson, D. R.,Artis, A. B.,Boyer, S., “Self-directed learning: A meta-analytic review of adult learning constructs”, International Academy of Business and Public Administration Disciplines, 2012.

Edmondson, D. R.,Edwards, Y.,Boyer, S., Likert Scales: A Marekting Perspective, International Academy of Business and Public Administration Disciplines, 2012.

Edmondson, D. R.,Edwards, Y.,Boyer, S., Likert Scales: A Marketing Perspective, International Journal of Business, Marketing & Decision Sciences, 2012.

Edmondson , D. R.,Boyer, S., “Applying Self-Directed Learning to Marketing Education”, Marketing Management Association Conference,, 2011.

Edmondson, D. R.,Artis, A. B.,Boyer, S., “A Meta-Analytic Review of Self-Directed Learning on Key Sales Constructs” , National Conference of Sales Management, 2011.

Stock, J. R.,, .,Boyer, S., Developing an Encompassing Definition of Supply Chain Management: A Qualitative Study, International Journal of Physical Distribution and Logistics Management, 2010.

Boyer, S., “Implications for Training and Certificate Education in Sales and Sales Management”, National Conference of Sales Management, 2009.

Boyer, S., “Self-Direct Learning: A New Paradigm for Salesperson Training and Development, for presentation at the Selling Excellence Institute at the Houston Conference in Selling and Sales Management, 2009.

Moshtaghi, N.,Boyer, S., "The Moderating Effect of SDL Environment on the Relationship between BPS and Performance", Academy of Marketing Science Annual Conference, 2009.

Rodriguez, M.,Boyer, S., Efficient Utilization of Customer Relationship Management (CRM) Technology: A Self-Directed Learning Approach, International Journal of Business Innovation and Research , 2009.

Boyer, S., Measures and Models for Salesperson Training and Development, American Marketing Association Winter Educators Conference, 2008.

Boyer, S., Perspectives on Sales Training: Past, Present and Future, Academy of Marketing Science Annual Conference, 2008.

Edmondson, D. R.,Boyer, S., “Examining the Boundary Spanning Role , National Conference in Sales Management, 2008.

Barker, B.,Boyer, S., , Academy of Marketing Science Annual Conference, 2007.

Bsrker , B.,Boyer, S., Toward the Construction of the Ideal Self: A Sexual Selection Approach, Academy of Marketing Science Annual Conference, 2007.

Edmondson, D.,Boyer, S., “Perceived Supervisory Support: A Meta Analytic Review, Academy of Marketing Science Annual Conference, 2006.

Analytics Teaching Innovation Grant, 2019

Merit Award, 2019

1st Place Northeast Intercollegiate Sales Competition, 2017

AMA Sales Sig Excellence in Teaching Award, 2017

Merit Award, 2017

Best Sales Innovation Teaching Method Award, 2017

Top Sales School, 2017

4th Place InternationalCollegiate Sales Competition, 2016

Top Sales School, 2016

Teaching innovation Grant - Powtoons, 2015

Top 5 Most Read Articles, 2015

Merit Award, 2015

2nd Place California State Chico Sales Competition, 2015

6th Place National Collegiate Sales Competition, 2015

Top Sales School, 2015

Creativity Fellow, 2014

Summer Research Grant, $6,000, Bryant University, 2014

Best Sales Innovation Teaching Method Award, 2014

Top Sales School, 2014

2nd place, PSE Case Competition, 2014

9th Place Sales Team NCSC, 2014

Most Downloaded Paper, JME July-December, 2013, 2013

Innovation Grant Recipient, 2013

Best Paper Award, Direct Marketing/Advertising Track, 2013

Merit Award, 2013

Teaching Award, 2013

Service Award, 2013

Top New Chapter Award, 2013

Research Award, 2012

Best Paper Award, 2010

Professional Selling <br>Sales Management<br>Selling & Sales Management (MBA)<br>Sustainability Marketing

Adaptability<br>Artificial Intelligence<br>Supply Chain Management<br>Artificial Intelligence<br>Growth mindset<br>Team success<br>Sales training<br>Sales performance<br>Boundary-spanning<br>Sales leadership<br>Self-directed learning<br>sustainability marketing

Academy of Marketing Science

American Marketing Association

RNMKRS Faculty Alliance

Academy of Marketing Studies

National Conference of Sales Management