Stefanie L. Boyer

Stefanie L. Boyer

Since 2003, Dr. Boyer has held various roles in training and developing sales professionals working in sales and preparing to go into sales. Her expertise leverages self-directed learning philosophies to help organizations get more out of their training resources. What does that mean? Your team will learn more effectively and efficiently and you will see an improvement in performance when you use this approach. Dr. Boyer uses an adaptability approach to training teams to shorten their decision making cycle and capitalize on revenue opportunities.

Dr. Boyer created a sales program at Bryant University and is currently Director of the Northeast Intercollegiate Sales Competition (NISC), which brings together the brightest sales students and leading sales organizations in the northeast for networking, recruiting, competition and skill-building.

Dr. Boyer has won several teaching, research and service awards over the years including the prestigious Academy of Marketing Science Sales Sig Annual Teaching Award in August, 2017.

You can find more information about her research and the training she does in the following outlets: Wall Street Journal, Journal of Business Research, Journal of the Academy of Marketing Science, Journal of Selling, International Journal of Education, Journal of Self-Directed Learning, Marketing Management Journal, Journal of Marketing Channels and the Journal of Research and Interactive Marketing, among others. B.A., M.B.A., Ph.D. University of South Florida.

Ph D, University of South Florida

Edmondson, D. R.,Boyer, S., Examining the Boundary Spanning Role Through a Meta-Analytic Review of Perceived Supervisory Support, Journal of Business Research , 2013.

Stock, J. R.,Harmon, T.,Boyer, S., Research Opportunities in Supply Chain Management, Journal of the Academy of Marketing Science, 2010.

Rodriguez, M.,Boyer, S. L.,Fleming, D.,Cohen, S., Managing the next generation of sales, Gen Z/Millennial cusp: An exploration of grit, entrepreneurship and loyalty, Journal of Business to Business Marketing.

Bell-Lombardo, H.,Boyer, S. L.,Lombardo, J. S., Shore Distributing Case, Journal of Selling, 2018.

Boyer, S. L.,Rodriguez, M.,Artis, A.,Garcia, M., ASSESSING SALES TRAINING EFFECTIVENESS: WHY GOALS SETTING STRATEGY MATTERS, International Journal of Management and Human Resources, 2017.

Edmondson, D. R.,Artis, A. B.,Fleming, D.,Boyer, S., Self-directed learning: A tool for life-long learning, Journal of Marketing Education , 2013.

Rodriguez, M.,Boyer, S. L.,Fleming, D., Are grit and entrepreneurial orientation important in sales? Empirical results of international vs. US GenZ/Millennial cusp, Academy of Marketing Science, 2017.

Rodriguez, M.,Boyer, S. L.,Fleming, D., Are grit and entrepreneurial orientation important in sales? Empirical results of international vs. US GenZ/Millennial cusp, Academy of Marketing Science, 2017.

Rodriguez, M.,Boyer, S.,Fleming, D., A future look at generation Z/Millennial cusp: Measuring the impact of entrepreneurship and grit on employer loyalty, Global Research Symposium for Marketing and Entrepreneurship, 2017.

Rodriguez, M.,Boyer, S., Sales Training’s Impact: An Exploratory Study of eLearning and Its Relationship with Sales Performance and Customer Satisfaction , National Conference of Sales Management, 2015.

Boyer, S. L.,Baker, B.,Edmondson, D. R.,Solomon, P., Word-of-mouth, traditional and covert marketing: Comparative Studies, Atlantic Marketing Association Conference., 2014.

Boyer, S.,Fleming, D.,Rodriguez, M., EMPIRICAL INVESTIGATIONS OF THE IMPACT OF ENTREPRENEURIAL ORIENTATION AND GRIT ON SALESPERSON TURNOVER FOR GENERATION Z, Journal of Managerial Issues.

Boyer, S.,Joyner, C.,Attaran, S., If You Can’t Beat Them Join Them: Social Media use in the Classroom, International Journal of Social Media and Interactive Learning, Special Issue on Collaboration.

Rodriguez, M.,Boyer, S., Developing Tomorrow’s Global Sales Leader: Adapting to Cultural Differences Utilizing Role Play, Journal for Advancement of Marketing Education.

Rodriguez, M.,Boyer, S., The role of entertaining and Hofstede's dimensions of indulgence and collectivism in international sales: US vs. French, Journal of Managerial Issues.

Rodriguez, M.,Boyer, S., An exploratory study of sales managers' and sales professionals' perceptions of eLearning and job performance, Journal of Business-to-Business Marketing, 2017.

Boyer, S. L.,Artis, A.,Rodriguez, M.,Garcia, M. E., Assessing sales training effectiveness: Why goals setting strategy matters, International Academy of Business and Public Administration Disciplines, 2016.

Rodriguez, M.,Boyer, S., The Evolution of eLearning on the Sales Force and its Relationship to Job Performance and Customer Satisfaction , Journal of Selling, 2016.

Boyer, S., Teaching sales students to direct their own learning, Global Sales Sciences Institute, 2015.

Artis, A. B.,Solomon, P.,Fleming, D.,Boyer, S., The mediating role of self-directed learning in performance enhancement, Journal of Marketing Channels, 2014.

Artis, A.,Edmondson, D.,Boyer, S., The moderating effect of the self- directed learning measurement tool: A user’s guide, Journal of Self-Directed Learning, 2014.

Artis, A. B.,Fleming, D.,Solomon, P.,Boyer, S., Improving sales performance with self-directed learning, Marketing Management Journal, 2013.

Besharat , A.,Dapko, J.,Boyer, S., An Investigation of Attitudes toward Email Usage in the Salesperson/Customer Dyad Context, National Conference of Sales Management, 2013.

Edmondson, D.,Artis, A.,Boyer, S., “The moderating effect of the self-directed learning measurement tool: A user’s guide”, International Self-directed learning symposium, 2013.

Attaran, S.,Edmondson, D. R.,Boyer, S., “Delivering Value as a Tenure Track Faculty Member: Combining the Three Pillars of Academia” , International Academy of Business and Public Administration Disciplines, 2012.

Edmondson, D. R.,Artis, A. B.,Boyer, S., Self-directed learning: A meta-analytic review of adult learning constructs, International Journal of Education Research, 2012.

Edmondson, D. R.,Artis, A. B.,Boyer, S., “Self-directed learning: A meta-analytic review of adult learning constructs”, International Academy of Business and Public Administration Disciplines, 2012.

Edmondson, D. R.,Edwards, Y.,Boyer, S., Likert Scales: A Marekting Perspective, International Academy of Business and Public Administration Disciplines, 2012.

Edmondson, D. R.,Edwards, Y.,Boyer, S., Likert Scales: A Marketing Perspective, International Journal of Business, Marketing & Decision Sciences, 2012.

Edmondson , D. R.,Boyer, S., “Applying Self-Directed Learning to Marketing Education”, Marketing Management Association Conference,, 2011.

Edmondson, D. R.,Artis, A. B.,Boyer, S., “A Meta-Analytic Review of Self-Directed Learning on Key Sales Constructs” , National Conference of Sales Management, 2011.

Stock, J. R.,, .,Boyer, S., Developing an Encompassing Definition of Supply Chain Management: A Qualitative Study, International Journal of Physical Distribution and Logistics Management, 2010.

Boyer, S., “Implications for Training and Certificate Education in Sales and Sales Management”, National Conference of Sales Management, 2009.

Boyer, S., “Self-Direct Learning: A New Paradigm for Salesperson Training and Development, for presentation at the Selling Excellence Institute at the Houston Conference in Selling and Sales Management, 2009.

Moshtaghi, N.,Boyer, S., "The Moderating Effect of SDL Environment on the Relationship between BPS and Performance", Academy of Marketing Science Annual Conference, 2009.

Rodriguez, M.,Boyer, S., Efficient Utilization of Customer Relationship Management (CRM) Technology: A Self-Directed Learning Approach, International Journal of Business Innovation and Research , 2009.

Boyer, S., Measures and Models for Salesperson Training and Development, American Marketing Association Winter Educators Conference, 2008.

Boyer, S., Perspectives on Sales Training: Past, Present and Future, Academy of Marketing Science Annual Conference, 2008.

Edmondson, D. R.,Boyer, S., “Examining the Boundary Spanning Role , National Conference in Sales Management, 2008.

Barker, B.,Boyer, S., , Academy of Marketing Science Annual Conference, 2007.

Bsrker , B.,Boyer, S., Toward the Construction of the Ideal Self: A Sexual Selection Approach, Academy of Marketing Science Annual Conference, 2007.

Edmondson, D.,Boyer, S., “Perceived Supervisory Support: A Meta Analytic Review, Academy of Marketing Science Annual Conference, 2006.

1st Place Northeast Intercollegiate Sales Competition, 2017

AMA Sales Sig Excellence in Teaching Award, 2017

Merit Award, 2017

Best Sales Innovation Teaching Method Award, 2017

Top Sales School, 2017

4th Place InternationalCollegiate Sales Competition, 2016

Top Sales School, 2016

Teaching innovation Grant - Powtoons, 2015

Top 5 Most Read Articles, 2015

Merit Award, 2015

2nd Place California State Chico Sales Competition, 2015

6th Place National Collegiate Sales Competition, 2015

Top Sales School, 2015

Creativity Fellow, 2014

Summer Research Grant, $6,000, Bryant University, 2014

Best Sales Innovation Teaching Method Award, 2014

Top Sales School, 2014

2nd place, PSE Case Competition, 2014

9th Place Sales Team NCSC, 2014

Most Downloaded Paper, JME July-December, 2013, 2013

Innovation Grant Recipient, 2013

Best Paper Award, Direct Marketing/Advertising Track, 2013

Merit Award, 2013

Teaching Award, 2013

Service Award, 2013

Top New Chapter Award, 2013

Research Award, 2012

Best Paper Award, 2010

Professional Selling
Sales Management
Selling & Sales Management (MBA)
Sustainability Marketing

Adaptability
Growth mindset
Team success
Sales training
Sales performance
Boundary-spanning
Sales leadership
Self-directed learning
sustainability marketing

Academy of Marketing Science

American Marketing Association

Academy of Marketing Studies

National Conference of Sales Management