Marketing

Our program, ranked No. 3 in the U.S. by College Factual, offers a path to a creative, dynamic, and exciting career that influences the flow of goods, services, and ideas between producers and consumers or organizations. Our students learn how to keep an organization responsive to its environments, while managing growth and meeting needs of a multitude of publics.

Faculty

Department Faculty

Adjunct Professors

  • Debra B. Izzo
  • Mehreen Pasha
  • Shawn P. Scott
Gravier, Michael

Michael J. Gravier

Associate Professor, Marketing
Faculty Suite F, Room 422
mgravier@bryant.edu
Ph D, University of North Texas
MS, Air Force Institute of Technology
BA, Washington University in St. Louis

international logistics, transportation, supply chain management, marketing research, business to business marketing

Transportation Management, Supply Chain Management, Knowledge Management, Interfirm Collaboration, Logistics, Business-to-business Management

  • American Society of Transportation and Logistics
  • Council of Supply Chain Management Professionals
  • Humanitarian Logistics Association
  • Institute of Supply Management
  • National Defense Transportation Association

Hawkins, T. G., Yoder, E. C., Gravier, M., Antecedents and Consequences of Federal Bid Protests, 12th Annual Acquisition Research Symposium, 2015.

Kelly, B. P., Gravier, M., Measuring the Cost of Complexity in Supply Chains: Comparison of Weighted Entropy and the Bullwhip Effect Index, Springer-Verlag Publishing, 2011.

Randall, W. S., Prybutok, V., Gravier, M., Connection, Trust, and Commitment: Dimensions of Co-Creation?, Journal of Strategic Marketing, 2011.

Hawkins, T. G., Wittmann, C. M., Gravier, M., Enhancing Reverse Auction Use Theory: An Exploratory Study, Supply Chain Management: An International Journal, 2010.

Swartz, S. M., Gravier, M., The Dark Side of Innovation: Exploring Obsolescence and Supply Chain Evolution for Sustainment-Dominated Systems, Journal of High Technology Management Research, 2009.

Farris, M. T., Gravier, M., An Analysis of Logistics Pedagogical Literature: Past and Future Trends in Curriculum, Content, and Pedagogy, International Journal of Logistics Management, 2008.

Randall, W. S., Strutton, D., Gravier, M., Investigating the Role of Knowledge in Alliance Performance, Journal of Knowledge Management, 2008.

Farris, M. T., Gravier, M., Financing America's Roads: The Past Is Prologue, Journal of Transportation Management, 2005.

Companik, E., Gravier, M., Farris, M. T., Feasibility of Warehouse Drone Adoption and Implementation, Journal of Transportation Management.

Gravier, M., Individual Manager Experience Influences on Reverse Auction Use, International Journal of Procurement Management.

Gravier, M., McCarthy, T., A Multi-Disciplinary Approach to Implementing an Academic Supply Chain Management Program, International Journal of Supply Chain Management.

Gravier, M., Roethlein, C., Visich, J., Putting Traditional Supply Chains out of Business: The Disruptive Impact of Additive Manufacturing.

Hawkins, T. G., Gravier, M., Randall, W. S., Socio-Economic Sourcing: Benefits of Small Business Set-Asides in Public Procurement.

Hawkins, T. G., Gravier, M., Randall, W. S., Socio-Economic Sourcing: Benefits of Small Business Set-Asides in Public Procurement, Journal of Public Procurement.

McCarthy, T., Li, S., Gravier, M., Demand Visibility: Effectiveness on Supply Chain Performance, International Journal of Operations & Production Management.

Gravier, M., An Immigrant’s Advice for College Graduates, 2018.

Gravier, M., Global Supply Chains Depend on People, 2018.

Gravier, M., Infrastructure Fix Requires Innovating Our Regulatory Approach, 2018.

Gravier, M., Supply Chain Managers Shape the World, 2018.

Gravier, M., Unprecedented Supply Chain Opportunities in the Gulf, But First, the Blockade Must End, 2018.

Gravier, M., Roethlein, C., Visich, J., Putting Traditional Supply Chains out Of Business: The Disruptive Impact of Additive Manufacturing, Northeast Decision Sciences Institute Annual Conference, 2018.

Gravier, M., Roethlein, C., Visich, J., The Competitive Advantages of the Digital Economy Require a Digital Mentality, European Business Review, 2018.

Hawkins, T. G., Gravier, M., The Use of COTS in Defense Acquisition Programs: A Research Synthesis & Framework, Acquisition Research Symposium, 2018.

Kim, K., Gravier, M., Yoon, S., Oh, S., Active Bidders versus Smart Bidders: Do Participation Intensity and Shopping Goals Affect the Winner’s Joy in Online Bidding?, European Journal of Marketing, 2018.

Gravier, M., 2018 Customs & Regulations Update: 10 observations on the ‘digital trade transformation’, 2017.

Gravier, M., Collaboration is Key to Successful Supply Chains – So Why Aren’t More Companies Doing It?, 2017.

Gravier, M., Is Your Technology Stuck in the Last Industrial Revolution?, 2017.

Gravier, M., Lack of Supply Chain Talent—or Lack of Talent Management?, 2017.

Gravier, M., Place Your Bets: Winning in the Transaction Economy, 2017.

Gravier, M., Reward the Behavior—Not the Outcome, 2017.

Gravier, M., Supply Chain Management is Entering Its Era of Greatest Growth, 2017.

Gravier, M., The Purpose of a Supply Chain Manager: The End Customer Experience, 2017.

Gravier, M., Time-Tested Supply Chains Respond at Times of Crisis, 2017.

Gravier, M., Tips to Stay Competitive When Re-Shoring, 2017.

Gravier, M., Trump and the Supply Chain: Part 3, 2017.

Gravier, M., Weak IT Infrastructure Threatens Supply Chains, 2017.

Gravier, M., You’re Ruining Your Best Leaders, 2017.

Gravier, M., 3D Printing: Customers Taking Charge of the Supply Chain, 2016.

Gravier, M., 7 Habits of a Highly Effective Supply Chain Manager, 2016.

Gravier, M., Even a Little Bug Can Take A Bite Out of Effective Supply Chains, 2016.

Gravier, M., Having a Successful Supply Chain Strategy Depends on the Right Inventory Strategy, Supply Chain World, 2016.

Gravier, M., Is Outsourcing Causing You to Divest From Your Own Product?, 2016.

Gravier, M., Leadership Means Sometimes Saying No to a Good Thing, 2016.

Gravier, M., Supply Chain Managers: Are You the Biggest Risk in Your Supply Chain?, 2016.

Gravier, M., The Case for Digital Transformation in the Supply Chain, 2016.

Gravier, M., The Fourth Industrial Revolution: Why the Cost Tradeoff Mentality Will Change, 2016.

Gravier, M., The New Global Trade is Booming: Are You Ready?, 2016.

Gravier, M., The Secret to Supply Chain Success: Agility, 2016.

Gravier, M., Three Tips for Your Next Supply Chain Crisis, 2016.

Gravier, M., Three Tips for Your Next Supply Chain Crisis, 2016.

Hawkins, T. G., Gravier, M., Antecedents and Consequences of Supplier Performance Evaluation Efficacy, Naval Postgraduate School, 2016.

Hawkins, T. G., Gravier, M., Electronic Reverse Auctions Spawning Procurement Innovation in the Context of Middle Eastern Culture, Middle East and North Africa Journal of Business Case Studies, 2016.

Hawkins, T. G., Yoder, E. C., Gravier, M., Federal Bid Protests: Is the Tail Wagging the Dog?, Journal of Public Procurement, 2016.

Reid, C., Gravier, M., Business of Chemistry: Using 2nd Generation Biofuels as an Interdisciplinary Project in Scientific Literacy, American Chemical Society, 2016.

Roethlein, C., Visich, J., Gravier, M., Reyes, P., 3D Printing and its Impact on Manufacturing and Supply Chain Structure, 2016.

Farris, M. T., Gravier, M., Hand’s-On Interactive Classroom Exercises to Help “Flip” the Classroom, Council of Supply Chain Management Professionals, 2015.

Hawkins, T. G., Berkowitz, D., Muir, W., Gravier, M., Improving Services Supply Management in the Defense Sector: How the Procurement Process Affects B2B Service Quality, Journal of Purchasing and Supply Management, 2015.

Gravier, M., Closing the Communications Gap: The Boss Needs Help, 2014.

Gravier, M., Evolution of Supply Chain Collaboration: Implications for the Role of Knowledge, 2014.

Gravier, M., However Beautiful the Strategy, You Should Occasionally Look at the Results, 2014.

Gravier, M., Shaping Future Education, 2014.

Gravier, M., The Contribution of National Culture to Logistics Strategy, Structure, and Performance, Africa Academy of Management, 2014.

Gravier, M., The Time Has Come, 2014.

Gravier, M., Experiential Learning Based Curricula in Logistics/Supply Chain Management, Council of Supply Chain Management Professionals, 2013.

Gravier, M., The Evolution of Inter-Firm Collaboration in Supply Chain Networks, International Journal of Knowledge-Based Organizations, 2012.