Professor of marketing & marketing consultant Areas of teaching include consumer behavior, and marketing strategy. Her research and consulting interests are in the areas consumer ethnography, disruptive innovation and product placement. She has consulted with companies from a wide range of industries including automotive, mobile communications. Dr, Notarantonio has served as an expert witness in the area of shopper behavior specifically related to mobile technology, automotive buying. Speaking topics include understanding the customer experience, generational marketing and marketing for not-for-profit organizations. B.S. Bryant University; M.B.A. Suffolk University; Ph.D. University of Rhode Island.
Ph D, University of Rhode Island
MA, University of Rhode Island
MBA, Suffolk University
BS, Bryant College
Attaran, S.,Notarantonio, E.,Quigley, C., Consumer Perceptions of Brand Mention in Magazine Editorials, Journal of Promotion Management.
Quigley, C.,Notarantonio, E., The Yoga Studio: From Beginner to Advanced, The Case Journal.
Quigley, C.,Attaran, S.,Notarantonio, E., Consumer Perceptions of Brand Mention in Magazines by Level of Involvement, International Journal of Marketing & Business Communication, 2019.
Attaran, S.,Notarantonio, E.,Quigley, C., A Comparison of Consumer Perceptions of Brand Mention in Magazines between High Involvement and Low Involvement Products , Academy of Business Research Conference, 2015.
Attaran, S.,Notarantonio, E.,Quigley, C., Consumer Perceptions of Credibility and Selling Intent Among Advertisements, Advertorials, and Editorials: A Persuasion Knowledge Model Approach, Journal of Promotion Management, 2015.
Notarantonio, E.,, .,Quigley, C., "Extending technology for market disruption: A case study, Journal of Product & Brand Management, 2013.
Quigley, C.,Notarantonio, E., Extending technology for market disruption: A case study, Journal of Product & Brand Management, 2013.
Top Paper in Track award, 2006
Distinguished Faculty Award, 2000
Marketing Foundations, Consumer Behavior, Marketing strategy
Strategic Market Planning, creating the consumer experience, Healthcare and consumer involvement level
Academy of Marketing Science
Advisory Board of Institute for Family Studies
Advisory Board of SBA Entrepreneurship Training Program
American Collegiate Retail Assocation
American Marketing Association
American Psychological Association
Assocation of Marketing Theory and Practice
Association of Marketing Educators
Beta Gamma Sigma Honor Society
Christian Management Association
Order of Omega