Elaine Notarantonio

Elaine Notarantonio

Professor of marketing & marketing consultant Areas of teaching include consumer behavior, and marketing strategy. Her research and consulting interests are in the areas consumer ethnography, disruptive innovation and product placement. She has consulted with companies from a wide range of industries including automotive, mobile communications. Dr, Notarantonio has served as an expert witness in the area of shopper behavior specifically related to mobile technology, automotive buying. Speaking topics include understanding the customer experience, generational marketing and marketing for not-for-profit organizations. B.S. Bryant University; M.B.A. Suffolk University; Ph.D. University of Rhode Island.

Ph D, University of Rhode Island

MA, University of Rhode Island

MBA, Suffolk University

BS, Bryant College

Attaran, S.,Notarantonio, E.,Quigley, C., Consumer Perceptions of Brand Mention in Magazine Editorials, Journal of Promotion Management.

Quigley, C.,Attaran, S.,Notarantonio, E., Consumer Perceptions of Brand Mention in Magazines by Level of Involvement, International Journal of Marketing & Business Communication.

Quigley, C.,Notarantonio, E., The Yoga Studio: From Beginner to Advanced, The Case Journal.

Attaran, S.,Notarantonio, E.,Quigley, C., A Comparison of Consumer Perceptions of Brand Mention in Magazines between High Involvement and Low Involvement Products , Academy of Business Research Conference, 2015.

Attaran, S.,Notarantonio, E.,Quigley, C., Consumer Perceptions of Credibility and Selling Intent Among Advertisements, Advertorials, and Editorials: A Persuasion Knowledge Model Approach, Journal of Promotion Management, 2015.

Notarantonio, E.,, .,Quigley, C., "Extending technology for market disruption: A case study, Journal of Product & Brand Management, 2013.

Quigley, C.,Notarantonio, E., Extending technology for market disruption: A case study, Journal of Product & Brand Management, 2013.

Marketing Foundations, Consumer Behavior, Marketing strategy

Strategic Market Planning, creating the consumer experience, Healthcare and consumer involvement level

Academy of Marketing Science

Advisory Board of Institute for Family Studies

Advisory Board of SBA Entrepreneurship Training Program

American Collegiate Retail Assocation

American Marketing Association

American Psychological Association

Assocation of Marketing Theory and Practice

Association of Marketing Educators

Beta Gamma Sigma Honor Society

Christian Management Association

Order of Omega