Marketing

Our program, ranked No. 3 in the U.S. by College Factual, offers a path to a creative, dynamic, and exciting career that influences the flow of goods, services, and ideas between producers and consumers or organizations. Our students learn how to keep an organization responsive to its environments, while managing growth and meeting needs of a multitude of publics.

Faculty

Department Faculty

Adjunct Professors

  • Debra B. Izzo
  • Mehreen Pasha
  • Shawn P. Scott
Attaran, Sharmin

Sharmin Attaran

Associate Professor, Marketing
Faculty Suite H, Room 2202
sattaran@bryant.edu
Ph D, University of Illinois at Chicago
MBA, CSUB
BA, UCLA

Digital Marketing, Social Media, Sustainability Marketing, Consumer Behavior, Advertising

Consumer Behavior, Digital Marketing, Sustainability Marketing, Marketing Education

  • Beta Gamma Sigma Honors Society
  • American Marketing Association
  • 2018, Summer Research Grant
  • 2017, Summer Research Grant
  • 2016, Summer Research Grant
  • 2016, Faculty Innovation Grant
  • 2016, Merit Award
  • 2015, Summer Research Grant
  • 2015, Best Paper Award
  • 2014, Service Award
  • 2014, Summer Research Grant
  • 2014, Merit Award
  • 2013, Summer Research Grant
  • 2013, Service Award
  • 2012, Summer Research Grant
  • 2012, Merit Award
  • 2011, Summer Research Grant
  • 2010, Summer Research Grant

Attaran, S., Notarantonio, E., Quigley, C., Consumer Perceptions of Brand Mention in Magazine Editorials, Journal of Promotion Management.

Boyer, S., Joyner, C., Attaran, S., If You Can’t Beat Them Join Them: Social Media use in the Classroom, International Journal of Social Media and Interactive Learning, Special Issue on Collaboration.

Quigley, C., Attaran, S., Notarantonio, E., Consumer Perceptions of Brand Mention in Magazines by Level of Involvement, International Journal of Marketing & Business Communication.

Attaran, M., Attaran, S., Opportunities and Challenges of Implementing Predictive Analytics for Competitive Advantage , IGI Global, 2018.

Attaran, M., Attaran, S., Opportunities and Challenges of Implementing Predictive Analytics for Competitive Advantage: Predictive Analytics, International Journal of Business Intelligence Research, 2018.

Attaran, M., Attaran, S., The Rise of Embedded Analytics - Empowering Manufacturing and Service Industry with Big Data, IGI Global, 2018.

Attaran, M., Attaran, S., The Rise of Embedded Analytics - Empowering Manufacturing and Service Industry with Big Data, International Journal of Business Intelligence Research, 2018.

Attaran, M., Attaran, S., Celik, B. G., Promises and Challenges of Cloud Computing in Higher Education: A Practical Guide for Implementation, Journal of Higher Education Theory and Practice, 2017.

Attaran, S., Notarantonio, E., Quigley, C., A Comparison of Consumer Perceptions of Brand Mention in Magazines between High Involvement and Low Involvement Products , Academy of Business Research Conference, 2015.

Attaran, S., Notarantonio, E., Quigley, C., Consumer Perceptions of Credibility and Selling Intent Among Advertisements, Advertorials, and Editorials: A Persuasion Knowledge Model Approach, Journal of Promotion Management, 2015.

Celik, B. G., Attaran, S., Analysis of Students' Environmental Responsibility on Perceptions of Green Building Attributes, International Journal of Sustainability in Higher Education, 2014.

Celik, B. G., Li, X., Attaran, S., The Impact of Culture and Knowledge on Consumer Green Building Attribute Perceptions: The Case of South Korea vs the United States, 2014 Global Marketing Conference, 2014.

Celik, B. G., Ozbek, M., Jalili, M., Attaran, S., Comparison of Environmental Responsibility of Construction Management Students Based on Exposure to Sustainability in Curricula and on Campus, International Journal of Construction Education Research, 2014.

Boyer, S., Edmondson, D., Attaran, S., Delivering Value as a Tenure Track Faculty Member: Combining the Three Pillars of Academia, International Journal of Education Research, 2013.

Celik, B. G., Alhamdouni, K., Attaran, S., Exploring Green Buildings with LEED Certification in Developing Economies, Joint Conference of the European Roundtable on Sustainable Production and Consumption & Environmental Management for Sustainable Universities, 2013.

Celik, B. G., Attaran, S., Analysis of Students’ Environmental Responsibility on Perceptions of Green Building Attributes, International Journal of Sustainability in Higher Education, 2013.

Celik, B. G., Attaran, S., Analytic Hierarchy Process: An Application in Green Building Market Research, International Review of Marketing and Management, 2013.

Roohani, S., Attaran, S., Social Media: New Challenges and Opportunities for Corporate Governance, International Journal of Disclosure and Governance, 2013.