Srdan Zdravkovic

Srdan Zdravkovic

Srdan Zdravkovic is a Professor of Marketing at Bryant University.
His research interests include cross cultural consumer behavior, country of origin, and sponsorship. His research has been published in journals including Journal of the Academy of Marketing Science, Journal of International Marketing, International Journal of Research in Marketing, International Business Review, International Marketing Review, and Journal of Business Research. He received his Ph.D. in International Business and Marketing from Saint Louis University.

Ph D, Saint Louis University

MBA, University of Southern Indiana

BS, University of Evansville

Zdravkovic, S.,Magnusson , P.,Miocevic , D.,Westjohn , S., Vicarious Animosity: Taking Sides on Provocative Issues, Journal of Business Research, 2021.

Miocevic, D.,Brecic, R.,Zdravkovic, S., Exploring the chain of effects between local identity and expatriate consumers’ preference for local food brands, Journal of Product and Brand Management, 2021.

Yoon, H.,Yoon , S.,Zdravkovic, S.,Miocevic , D.,Kursan , I.,Yung, C., Comedic Violence in Advertising: Cultural Third-Person Effects among U.S., Korean, and Croatian Consumers, International Journal of Advertising , 2020.

Miocevic , D.,Zdravkovic, S., Acculturation of Expatriate Consumers: Conditional Effects of Mental Attachments to Home Country, Journal of Global Marketing , 2020.

Zdravkovic , S.,Miocevic , D.,Yoon, H.,Yoon, S.,Choi, Y., What’s Funny to Me Is Not Funny to Them: A Three Country Study Delineating the Impact of Provocative Humor in Advertising, Academy of International Business - 2019 , 2019.

Miocevic , D.,Zdravkovic , S.,Brecic , R., When cosmopolitans go for local brands: Using adaptation cues as identity inferences, European Marketing Academy 2019 , 2019.

Miocevic , D.,Zdravkovic , S.,Brecic , R., When cosmopolitans go for local brands: Using adaptation cues as identity inferences, Challenges of Europe: Growth, Competitiveness, Innovation and Well-being , 2019.

Zdravkovic, S., Price Gouging , Sage: Encyclopedia of Economics and Society, 2015.

Zdravkovic, S., Product Placement , Sage: Encyclopedia of Economics and Society, 2015.

Magnusson, P.,Westjohn, S.,Zdravkovic, S., An Examination of the Interplay between Corporate Social Responsibility, the Brand’s Home Country, and Consumer Global Identification, International Marketing Review, 2015.

Magnusson, P.,Vijaykumar, K.,Westjohn, S.,Zdravkovic, S., The spillover effects of prototype brand transgressions on country image and related brands, Journal of International Marketing, 2014.

McKay-Nesbitt, J.,Zdravkovic, S., Student attitudes toward client sponsors and learning: An analysis of the effects of incorporating a client sponsored project in an introductory marketing course, Journal of Higher Education Theory and Practice, 2013.

Kim, K.,Yoon, S.,Zdravkovic, S., When does consumer care about dollars and cents? The impact of nation’s equity, price, and product transparency', Academy of International Business NE 2022 Conference Proceedings, 2022.

Zdravkovic, S.,Hill , M., Country of origin, familiarity with the species, and consumer involvement as drivers of seafood consumption, Academy of International Business 2021 Conference Proceedings, 2021.

Magnusson , P.,Zdravkovic, S.,Westjohn , S., A longitudinal analysis of country image and brand origin effects, International Marketing Review, 2022.

Miocevic , D.,Zdravkovic, S., Expatriate Consumers’ Adaptations and Food Brand Choices: A Compensatory Control Perspective, Journal of International Marketing, 2021.

Zdravkovic, S.,Ramirez, A.,Alexander,, E.,Phalin, A.,Racela , O., Preparing Students for Global Business: Enhancing the Use of Simulations in IB Teaching and Learning, Academy of International Business, 2018.

Zdravkovic, S.,Lynden, K.,Arora, A.,Arora, A.,Baker, D.,Feng, T.,Gunkel, M.,Hiller, G.,Messner, G.,Mironko, A.,Pesakovic, G.,Taras, V.,Phalin, A.,Reina, M.,Reina, E., Teaching International Business through Experience, Academy of International Business - Southeast 2017 Conference Proceedings, 2017.

Zdravkovic, S.,Lynden, K.,Baker, D.,Charles, R.,Lewa, P.,Muth, T.,Panina, D.,Poór, J.,Rottig, D.,Robledo-Ardila, C.,Taras, V.,Tolmie, C.,Tolmie, A., Incorporating the X-Culture Project in International Business Curriculum: Challenges and Best Practices, Academy of International Business - Southeast 2017 Conference Proceedings, 2017.

Miocevic , D.,Zdravkovic, S., Exploring the contingencies of consumer acculturation process: the expatriate perspective, CONSORTIUM FOR INTERNATIONAL MARKETING RESEARCH, 2017.

Zdravkovic, S.,Miocevic , D., Exploring the contingencies of consumer acculturation process: the expatriate perspective, American Marketing Association Global Marketing Special Interest Group , 2017.

Magnusson, P.,Westjohn , S.,Zdravkovic, S.,Miocevic , D., Vicarious Animosity: Taking Sides on Provocative Issues, Academy of International Business Southeast, 2016.

Zdravkovic, S.,Miocevic , D., The Other Side of the Coin: Examining Influence of Cosmopolitanism and Acculturation on Expat Consumer's Propensity to Buy Local Brands, Academy of International Business, 2016.

Zdravkovic, S.,Murray, K., Does MTV really do a good job of evaluating professors? An empirical test of the internet site, Journal of Education for Business, 2016.

Zdravkovic, S., Barter, Wiley , 2014.

Zdravkovic, S., Cross-Subsidization, Wiley , 2014.

Westjohn , S.,Magnusson, P.,Zdravkovic, S., An examination of the interplay between corporate social responsibility, the brand’s home country, and consumer global identification, Academy of International Business 2014 Proceedings, 2014.

Annavarjula, M.,Folami, L.,Ramirez, A.,Zdravkovic, S., Use of integrative curriculum to enhance international business education, International Journal of Education Research, 2014.

Zdravkovic, S.,Annavarjula, M.,Ramirez, A.,Folami, L., Use of Integrative Curriculum to Enhance International Business Education, Proceedings of The International Academy of Business and Public Administration 2013 Conference in Las Vegas, Nevada, 2013.

Annavarjula, M.,Ramirez, A.,Zdravkovic, S., Integrating international business curriculum delivery, Academy of International Business, 2013.

Magnusson, .,Westjohn, S.,Semenov, A.,Randrianasolo, A.,Zdravkovic, S., The role of cultural intelligence in marketing adaptation and export performance, Journal of International Marketing, 2013.

Zdravkovic, S., Does country-of-origin matter to Generation Y?, Young Consumers: Insight and Ideas for Responsible Marketers, 2013.

Zdravkovic, S., Responsible sourcing and country of origin of the source: Influence on brand and country image, Academy of International Business, 2013.

Till, B.,Zdravkovic, S., Enhancing brand image via sponsorship: Strength of association effects, International Journal of Advertising, 2012.

Magnusson, .,Westjohn, S.,Krishnan, V.,Zdravkovic, S., The spillover effects of brand transgressions on country image and related brands, American Marketing Association, 2012.

Magnusson, .,Westjohn, S.,Zdravkovic, S., Bundling cultural intelligence and marketing adaptations to improve export performance, Academy of International Business, 2012.

Taras, V.,Bryla, P.,Gupta, S.,Jimenez, A.,Minor, M.,Muth, T.,Rottig, D.,Sarala, R.,Zakaria, N.,Zdravkovic, S., Changing the face of international business education: The X-culture project, Academy of International Business Insights, 2012.

Magnusson, . P.,Westjohn , . S.,Zdravkovic, S., What? I thought Samsung was Japanese”: Accurate or not, perceived country of origin matters, International Marketing Review, 2011.

Magnusson, p.,Westjohn, S.,Zdravkovic, S., Further clarification on how perceived brand origin affects brand attitude: A reply to Samiee and Usunier, International Marketing Review, 2011.

Zdravkovic, S., Guerilla marketing, Encyclopedia of Sports Management and Marketing, 2011.

Magnusson, P.,Haas, S.,Zdravkovic, S., Dimensions of fit between a brand and a social cause and their influence on attitudes, International Journal of Research in Marketing, 2010.

Till, B.,Morrison, B.,Zdravkovic, S., M-B Indicator and Advertising Careers, Journal for Advancement of Marketing Education, 2010.

Westjohn, S.,Arnold, M.,Magnusson, P.,Zhou, J.,Zdravkovic, S., Technology readiness and usage: A Global-Identity perspective, Journal of the Academy of Marketing Science, 2009.

Zdravkovic, S., Jordan, Encyclopedia of Business in Today's World, 2009.

Zdravkovic, S., Kuwait, Encyclopedia of Business in Today's World, 2009.

Zdravkovic, S., Libya, Encyclopedia of Business in Today's World, 2009.

Zdravkovic, S., Slovenia, Encyclopedia of Business in Today's World, 2009.

Magnusson, P.,Baack, D.,Staub, K.,Amine, L.,Zdravkovic, S., Meta-analysis of cultural differences: Another slice at the apple, International Business Review, 2008.

Magnusson, P.,Wilson, R.,Zhou, J.,Westjohn, S.,Zdravkovic, S., Breaking through the cultural clutter: A comparative assessment of multiple cultural and institutional frameworks, International Marketing Review, 2008.

Amine , L.,Zdravkovic, S., Doing business in Croatia: A country “created from God’s tears, Thunderbird International Business Review, 2007.

Zdravkovic, S., Antecedents of global attitude: A perspective from Sweden, Journal of Global Marketing, 2007.

Summer Research Grant , 2022

Academy of International Business Insights Outstanding Article Award, 2021

Summer Research Grant , 2021

 College Of Business International Business Research Award , 2021

Summer Research Grant , 2020

Summer Research Grant , 2019

Summer Research Grant , 2018

Summer Research Grant , 2017

Award for Meritorious Teaching , 2016

Summer Research Grant , 2016

“Certificate of Excellence” in recognition of Favorite International Business Professor, 2016

Contributing to Success Innovation Award - Nominee , 2015

Mu Kappa Tau 2015 Commitment to Marketing Award , 2015

Faculty Innovation Grant Recipient , 2015

Mu Kappa Tau Honor Society Inductee, 2015

Omicron Delta Kappa Inductee , 2015

Award for Meritorious Scholarship, 2014

Best X-Culture Instructor , 2014

Haynes Prize for the Most Promising Scholar nominee , 2013

Award for Meritorious Scholarship and Teaching at Bryant University, 2012

Excellence in Teaching award – Bryant University, 2011

Supervised team of IB students who ranked Number 1 in the world in Business Strategy Game simulation, 2011

Award for Meritorious Scholarship, 2010

Highly commended award, 2009

Conference distinguished paper award, 2008

Certificate in University Teaching Skills, 2007

Conference second place award, 2007

Conference best paper award, 2005

International Marketing, Marketing Management, International Business.

Cross Cultural Consumer Behavior, Country of Origin, Sponsorship

American Marketing Association

Academy of International Business