Marketing

Our program, ranked No. 3 in the U.S. by College Factual, offers a path to a creative, dynamic, and exciting career that influences the flow of goods, services, and ideas between producers and consumers or organizations. Our students learn how to keep an organization responsive to its environments, while managing growth and meeting needs of a multitude of publics.

Noteworthy

Marketing students create game plan for former football great

“To actually hear from students who study this on a day-to-day basis is truly awesome and their advice is invaluable," cornerback-turned-businessman Ty Law says.

Bryant faculty travel to China to offer executive development training

The week of intensive classes at Guangdong Electric Power Design Institute "allowed us to get into the very competitive executive training market in China.”

Marcia Chong '12: A career path that aligns with interest in social causes

Now an analyst at a leading nonprofit advisory firm, she's helping to build a new global industry in the fields of Pay for Success and Social Impact Bonds.

International Business Program connects students to careers

In their senior-year practicum, students work as consultants to help businesses with aspects of their international strategies. To prospective employers, the experience "looks fantastic."

Marketing program ranks third in nation

An excellent curriculum, good value, and "great earnings boost" are among the reasons for top ranking by College Factual.

Bryant CEO named nation's best chapter

It is the fifth time in a decade that Bryant has won the coveted award. The Bryant chapter also won the organization's 2014 Best Networking award.

Richard Garceau ’14: Ethical and accountable

An internship, experience with team projects and campus leadership, and strong showing at the National Collegiate Sales Competition opened the way to multiple job offers before graduation.

Cinthia Ulloa ’14: The math behind the marketing

In becoming a marketing major, Ulloa gained skills in mathematical analysis. She leveraged those skills during an internship at Liberty Mutual Insurance – an experience that yielded a full-time job there.

Aubrey Mable ’14: A career path with options

Internships at Bryant and at TBS "provided me with a variety of skill sets and confidence in knowing I can adapt and learn quickly," says accomplished softball player.

Sales competitions: a prized learning experience for Bryant teams

This innovative and proven teaching method connects theory to practice and produces internships, job offers, and awareness for Bryant's brand and reputation within the business community.

Stephanie Griffith '13: Survey of campus attitudes

Women, Gender and Sexuality Studies and Hochberg Women's Center resources led her to research campus climate as it relates to homophobia, LGBTQ issues.

Casey Ostrander '13: champion swimmer, accomplished graduate

As a sophomore, she worked with her academic advisor to create a unique educational path – a major in marketing and minor in statistics and psychology - anticipating that combination will open doors in a number of fields.