Marketing

Our program, ranked No. 3 in the U.S. by College Factual, offers a path to a creative, dynamic, and exciting career that influences the flow of goods, services, and ideas between producers and consumers or organizations. Our students learn how to keep an organization responsive to its environments, while managing growth and meeting needs of a multitude of publics.

Noteworthy

Honors Program offers "surprising opportunities" for Daniel Hebert

In this video Daniel Hebert '13 shares some insight about his Honors Program capstone project on time series data mining.

Renee Chapman ’11: assistant sports manager at U.S. Sports Camps

Renee, who majored in Communication, is responsible for marketing and social media for baseball, football, and softball.

Blending business and liberal arts

The Bryant curriculum "allows you to see every aspect of both the business world and the liberal arts world,” says student-athlete Peter McMahon '13.

Retailers push aggressive deals to lure stingy holiday shoppers

Teresa McCarthy, associate professor of marketing and director of Bryant's Global Supply Chain Management program, offers the Washington Post her perspective on what's behind holiday season deals already being offered by retailers.

Business lessons from a traveling T-shirt

For the Class of 2016, the life cycle of a T-shirt provides a jumping-off point to explore ethics, politics, the history of modern business, and globalization. Learn more in this podcast featuring two professors teaching the course.

Ten challenges businesses face in trying to make trade work better

In this column, Michael Gravier, assistant professor of marketing, discusses the top supply-chain issues keeping U.S. executives awake.

An international business career with a Bryant foundation

After a rigorous 18-month international management training program that included six months in Serbia, Ryan Letourneau '11 is now based in Belgium.

Honors for creative teaching

Two Bryant faculty members -- Allison G. Butler and Jane McKay-Nesbitt -- win awards from the International Conference on College Teaching and Learning. Butler received a Distinguished New Faculty Award. McKay-Nesbitt received an Award for Innovative Excellence in Teaching, Learning and Technology.

Taking cues from military health care

A plan and a means to impose order on many moving parts -- just two reasons the military is in a better position than the private sector is to deliver quality health care, global supply chain expert Michael Gravier, assistant professor of marketing, says in this interview with Defense News.

Bryant honors exemplary faculty

The Faculty Achievement Awards and the Faculty Federation Distinguished Faculty Award are Bryant’s highest faculty honors in the two colleges. The awards recognize superior accomplishments in teaching, research and publication, service, and mentoring.

What we can learn from M*A*S*H (Mobile Army Surgical Hospital)

Marketing Professor Michael Gravier spent 12 years as an Air Force logistics specialist coordinating military health care in areas of civil war. He believes that some of the U.S. military’s best practices in the delivery of health care could guide policy decisions and help implement a more cost-effective and efficient civilian system.